Securing a tuning appointment with first telephone enquiry

[joel a. jones]

Dean & Lee

I often ask the price caller  "Do you want a 'cheap' tuning or a 
'cheap' tuning".
I know my charge is more, but you will find that my service is actually 
a bargain.
If you become my client I will be honest, open, and caring about the 
condition of your piano.

Mike Kurta used a phrase that  deserves repeating. "The bitter taste of 
a bad job lasts far longer than the sweet taste of a low price." 
    Mike Kurta, RPT

Keep in Tune.
Joel
Joel Jones, RPT
Madison, WI


On Jul 17, 2008, at 8:19 AM, Dean May wrote:

>
> In a good natured way I tell them if they are just shopping for price 
> I can tell them right up front that I’m probably the most expensive 
> tuner they’ll contact. And then I’ll give them a couple of names of 
> tuners that I can recommend that charge $5-$10  less than I do.
>  
> They will usually schedule.
>  
>
> Dean
> Dean May             cell 812.239.3359
> PianoRebuilders.com   812.235.5272
> Terre Haute IN  47802
>  
>
> From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On 
> Behalf Of lee innocent
> Sent: Wednesday, July 16, 2008 11:58 AM
> To: pianotech at ptg.org
> Subject: Securing a tuning appointment with first telephone enquiry
>  
> My ad is the first ad in the yellow pages under piano tuning.
> I get lots of people enquiring about tuning fees but do not book an 
> appointment because this is the first call theyve made.
>  
> I tend to give them a price and thats the end of the phone call,
> they then phone the next person in the book.
>  Apart from fee, what other points do you use to engage to build a 
> conversation with the enquirer?
> In a nutshell, what is the best way to secure a tuning appointment 
> while they are on the phone.
>  
> Lee
>

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