Terry, Have you experimented with just a one line listing instead of the ad? I suspect your results with a one line listing will be just as good. If you are going to do any kind of additional over a one line listing then do the in column ad. People are going to go down the list. When they do, they will see the in column ad. If you use a display ad you will be somewhere else on the page or maybe even on a different page. All people will see going down the list is a single line listing even though you've paid for an expensive display ad. Dean Dean May cell 812.239.3359 PianoRebuilders.com 812.235.5272 Terre Haute IN 47802 -----Original Message----- From: pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On Behalf Of Farrell Sent: Friday, January 27, 2006 8:02 AM To: Pianotech List Subject: Re: prospecting for customers As I said, I have had good return from Yellow Pages ads. However, my guess is that is because I live in an area with high home-owner turnover. The average resident in the Tampa Bay area lives at one location for five years. Also, the area's population is growing at an astronomical rate. So I think there are many people who don't have relatives nearby and don't know their neighbor - so they open up the Yellow Pages. Yes, I get some price shoppers, but I have also gotten many clients with fine grand pianos who wish to service them regularly. I even got a $30,000 complete remanufacturing job from my Yellow Pages ad! I suspect that a town that is losing population - maybe especially a smaller town where many folks live in one place for a long time - a Yellow Pages ad might be less productive. Terry Farrell ----- Original Message ----- > You are killing yourself with your yellow page ads as your numbers are > proving. $180 to generate a couple of customers is not break even. I > have proved it to myself. I also have brothers in various other > businesses who have proved it to themselves. Yellow Page advertising is > not good investing. Just get the minimum one line, don't even pay extra > for bold. People who use Yellow Pages are usually price shopping so they > will go down the entire list to call everyone. I do that all the time > and I consider the ads an annoyance. They make it more difficult to go > down the list. > > Dean > Dean May _______________________________________________ Pianotech list info: https://www.moypiano.com/resources/#archives
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