prospecting for customers

[Avery]

Terry,

Considering all the hurricanes lately, I'm pleasantly surprised! :-)

Avery

At 07:02 AM 1/27/2006, you wrote:
>As I said, I have had good return from Yellow Pages ads. However, my 
>guess is that is because I live in an area with high home-owner 
>turnover. The average resident in the Tampa Bay area lives at one 
>location for five years. Also, the area's population is growing at 
>an astronomical rate. So I think there are many people who don't 
>have relatives nearby and don't know their neighbor - so they open 
>up the Yellow Pages. Yes, I get some price shoppers, but I have also 
>gotten many clients with fine grand pianos who wish to service them 
>regularly. I even got a $30,000 complete remanufacturing job from my 
>Yellow Pages ad!
>
>I suspect that a town that is losing population - maybe especially a 
>smaller town where many folks live in one place for a long time - a 
>Yellow Pages ad might be less productive.
>
>Terry Farrell
>
>----- Original Message -----
>>You are killing yourself with your yellow page ads as your numbers are
>>proving. $180 to generate a couple of customers is not break even. I
>>have proved it to myself. I also have brothers in various other
>>businesses who have proved it to themselves. Yellow Page advertising is
>>not good investing. Just get the minimum one line, don't even pay extra
>>for bold. People who use Yellow Pages are usually price shopping so they
>>will go down the entire list to call everyone. I do that all the time
>>and I consider the ads an annoyance. They make it more difficult to go
>>down the list.
>>
>>Dean
>>Dean May
>
>
>_______________________________________________
>Pianotech list info: https://www.moypiano.com/resources/#archives