Ad Prices for Yellow Pages

Joe And Penny Goss imatunr@srvinet.com
Wed, 23 Mar 2005 18:35:59 -0700


Only once <O:((
Joe Goss RPT
Mother Goose Tools
imatunr@srvinet.com
www.mothergoosetools.com
----- Original Message ----- 
From: "Avery Todd" <avery1@houston.rr.com>
To: "Pianotech" <pianotech@ptg.org>
Sent: Wednesday, March 23, 2005 2:55 PM
Subject: Re: Ad Prices for Yellow Pages


> Joe,
>
> And as long as you've been around, you pay that? You didn't say! :-)
> Damn, I'm glad I work for a university!
>
> Avery
>
> At 12:05 PM 3/23/05, you wrote:
> >Sheech,
> >You are getting of easy! We have three phone books in our area, eachone
> >expecting me to place an ad in their book. A two inch add in one is
$1500.00
> >a year.
> >Joe Goss RPT
> >Mother Goose Tools
> >imatunr@srvinet.com
> >www.mothergoosetools.com
> >----- Original Message -----
> >From: "Elwood Doss, Jr." <edoss@charter.net>
> >To: "Doug Renz Piano Tuning / Repair" <pianotuner@frontiernet.net>;
> ><pianotech@ptg.org>
> >Sent: Wednesday, March 23, 2005 10:31 AM
> >Subject: Re: Ad Prices for Yellow Pages
> >
> >
> > > I advertise in the regional phone book (independent) and have a
listing
> > > under "Piano Tuners."  I pay $125 for the listing (rural area) which
> >covers
> > > 4 counties in a two-state area.  I get several calls each year for
those
> > > looking for someone to tune their pianos.  I am contemplating going to
a
> > > display ad primarily to advertise the "RPT" designation.  To me that's
> > > important and says something about my work provided people know what
it
> > > means.  I do make a little money on the present ad but to double the
cost
> > > would not bring in much more if any business, but would be primarily
an
> > > educational endeavor.  If we don't advertise PTG and the RPT
designation
> >it
> > > will mean nothing to the customer.  At the same time, a number of my
> > > customers are pleased that I have that designation and work on their
> >pianos.
> > > I have considered writing some articles on piano
tuning/maintenance/RPT
> > > designation and taking them to the local newspapers and seeing if they
> >would
> > > publish them--primarily for educational reasons.  I worked to become
an
> >RPT
> > > for myself, but I think it benefits the customer also.
> > >
> > > Joy!
> > > Elwood
> > >
> > > Elwood Doss, Jr., RPT
> > > Piano Technician/Technical Director
> > > Department of Music
> > > 145 Fine Arts Building
> > > University of Tennessee at Martin
> > > Martin, TN  38238
> > > 731-881-1852
> > > ----- Original Message -----
> > > From: "Doug Renz Piano Tuning / Repair" <pianotuner@frontiernet.net>
> > > To: <pianotech@ptg.org>
> > > Sent: Wednesday, March 23, 2005 9:42 AM
> > > Subject: Ad Prices for Yellow Pages
> > >
> > >
> > > > I am trying to plan for yellow page ads for next years phone book
and
> > > > trying to see if the price quoted is "average".
> > > >
> > > > $125 a month for a 16th page display graphic ad.
> > > >
> > > > $80 a month for 1 inch text ad in main section and 1 free in
"suburban"
> > > > section.
> > > >
> > > > I heard on the list that a yellow page ad should cost no more than 1
> > > > tuning. Is this true or just a guideline?
> > > >
> > > > This  yellow page ad reaches a large city of 1.2 million residents.
> > > >
> > > > The sales person said that graphic display ad's get more calls but
I'm
> > > > not sure if yellow page ads work as well as "word of mouth,
networking"
> > > > advertising.
> > > >
> > > > What do you think?
> > > >
> > > > Doug Renz
> > > > Associate PTG
> > > > pianotuner@frontiernet.net
> > > >
> > > >
> > >
> > > _______________________________________________
> > > pianotech list info: https://www.moypiano.com/resources/#archives
> >
> >_______________________________________________
> >pianotech list info: https://www.moypiano.com/resources/#archives
>
>
> _______________________________________________
> pianotech list info: https://www.moypiano.com/resources/#archives
>


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