Ad Prices for Yellow Pages

[Avery Todd]

Joe,

And as long as you've been around, you pay that? You didn't say! :-)
Damn, I'm glad I work for a university!

Avery

At 12:05 PM 3/23/05, you wrote:
>Sheech,
>You are getting of easy! We have three phone books in our area, eachone
>expecting me to place an ad in their book. A two inch add in one is $1500.00
>a year.
>Joe Goss RPT
>Mother Goose Tools
>imatunr@srvinet.com
>www.mothergoosetools.com
>----- Original Message -----
>From: "Elwood Doss, Jr." <edoss@charter.net>
>To: "Doug Renz Piano Tuning / Repair" <pianotuner@frontiernet.net>;
><pianotech@ptg.org>
>Sent: Wednesday, March 23, 2005 10:31 AM
>Subject: Re: Ad Prices for Yellow Pages
>
>
> > I advertise in the regional phone book (independent) and have a listing
> > under "Piano Tuners."  I pay $125 for the listing (rural area) which
>covers
> > 4 counties in a two-state area.  I get several calls each year for those
> > looking for someone to tune their pianos.  I am contemplating going to a
> > display ad primarily to advertise the "RPT" designation.  To me that's
> > important and says something about my work provided people know what it
> > means.  I do make a little money on the present ad but to double the cost
> > would not bring in much more if any business, but would be primarily an
> > educational endeavor.  If we don't advertise PTG and the RPT designation
>it
> > will mean nothing to the customer.  At the same time, a number of my
> > customers are pleased that I have that designation and work on their
>pianos.
> > I have considered writing some articles on piano tuning/maintenance/RPT
> > designation and taking them to the local newspapers and seeing if they
>would
> > publish them--primarily for educational reasons.  I worked to become an
>RPT
> > for myself, but I think it benefits the customer also.
> >
> > Joy!
> > Elwood
> >
> > Elwood Doss, Jr., RPT
> > Piano Technician/Technical Director
> > Department of Music
> > 145 Fine Arts Building
> > University of Tennessee at Martin
> > Martin, TN  38238
> > 731-881-1852
> > ----- Original Message -----
> > From: "Doug Renz Piano Tuning / Repair" <pianotuner@frontiernet.net>
> > To: <pianotech@ptg.org>
> > Sent: Wednesday, March 23, 2005 9:42 AM
> > Subject: Ad Prices for Yellow Pages
> >
> >
> > > I am trying to plan for yellow page ads for next years phone book and
> > > trying to see if the price quoted is "average".
> > >
> > > $125 a month for a 16th page display graphic ad.
> > >
> > > $80 a month for 1 inch text ad in main section and 1 free in "suburban"
> > > section.
> > >
> > > I heard on the list that a yellow page ad should cost no more than 1
> > > tuning. Is this true or just a guideline?
> > >
> > > This  yellow page ad reaches a large city of 1.2 million residents.
> > >
> > > The sales person said that graphic display ad's get more calls but I'm
> > > not sure if yellow page ads work as well as "word of mouth, networking"
> > > advertising.
> > >
> > > What do you think?
> > >
> > > Doug Renz
> > > Associate PTG
> > > pianotuner@frontiernet.net
> > >
> > >
> >
> > _______________________________________________
> > pianotech list info: https://www.moypiano.com/resources/#archives
>
>_______________________________________________
>pianotech list info: https://www.moypiano.com/resources/#archives