Ad Prices for Yellow Pages

[Terry]

FWIW, I have never ran across any client that had any idea what RPT meant.
I've only had two or three over the years that was even aware of the PTG.

Terry Farrell

> I advertise in the regional phone book (independent) and have a listing
> under "Piano Tuners."  I pay $125 for the listing (rural area) which
covers
> 4 counties in a two-state area.  I get several calls each year for those
> looking for someone to tune their pianos.  I am contemplating going to a
> display ad primarily to advertise the "RPT" designation.  To me that's
> important and says something about my work provided people know what it
> means.  I do make a little money on the present ad but to double the cost
> would not bring in much more if any business, but would be primarily an
> educational endeavor.  If we don't advertise PTG and the RPT designation
it
> will mean nothing to the customer.  At the same time, a number of my
> customers are pleased that I have that designation and work on their
pianos.
> I have considered writing some articles on piano tuning/maintenance/RPT
> designation and taking them to the local newspapers and seeing if they
would
> publish them--primarily for educational reasons.  I worked to become an
RPT
> for myself, but I think it benefits the customer also.
>
> Joy!
> Elwood