Ad Prices for Yellow Pages

[Joe And Penny Goss]

Sheech,
You are getting of easy! We have three phone books in our area, eachone
expecting me to place an ad in their book. A two inch add in one is $1500.00
a year.
Joe Goss RPT
Mother Goose Tools
imatunr@srvinet.com
www.mothergoosetools.com
----- Original Message ----- 
From: "Elwood Doss, Jr." <edoss@charter.net>
To: "Doug Renz Piano Tuning / Repair" <pianotuner@frontiernet.net>;
<pianotech@ptg.org>
Sent: Wednesday, March 23, 2005 10:31 AM
Subject: Re: Ad Prices for Yellow Pages


> I advertise in the regional phone book (independent) and have a listing
> under "Piano Tuners."  I pay $125 for the listing (rural area) which
covers
> 4 counties in a two-state area.  I get several calls each year for those
> looking for someone to tune their pianos.  I am contemplating going to a
> display ad primarily to advertise the "RPT" designation.  To me that's
> important and says something about my work provided people know what it
> means.  I do make a little money on the present ad but to double the cost
> would not bring in much more if any business, but would be primarily an
> educational endeavor.  If we don't advertise PTG and the RPT designation
it
> will mean nothing to the customer.  At the same time, a number of my
> customers are pleased that I have that designation and work on their
pianos.
> I have considered writing some articles on piano tuning/maintenance/RPT
> designation and taking them to the local newspapers and seeing if they
would
> publish them--primarily for educational reasons.  I worked to become an
RPT
> for myself, but I think it benefits the customer also.
>
> Joy!
> Elwood
>
> Elwood Doss, Jr., RPT
> Piano Technician/Technical Director
> Department of Music
> 145 Fine Arts Building
> University of Tennessee at Martin
> Martin, TN  38238
> 731-881-1852
> ----- Original Message ----- 
> From: "Doug Renz Piano Tuning / Repair" <pianotuner@frontiernet.net>
> To: <pianotech@ptg.org>
> Sent: Wednesday, March 23, 2005 9:42 AM
> Subject: Ad Prices for Yellow Pages
>
>
> > I am trying to plan for yellow page ads for next years phone book and
> > trying to see if the price quoted is "average".
> >
> > $125 a month for a 16th page display graphic ad.
> >
> > $80 a month for 1 inch text ad in main section and 1 free in "suburban"
> > section.
> >
> > I heard on the list that a yellow page ad should cost no more than 1
> > tuning. Is this true or just a guideline?
> >
> > This  yellow page ad reaches a large city of 1.2 million residents.
> >
> > The sales person said that graphic display ad's get more calls but I'm
> > not sure if yellow page ads work as well as "word of mouth, networking"
> > advertising.
> >
> > What do you think?
> >
> > Doug Renz
> > Associate PTG
> > pianotuner@frontiernet.net
> >
> >
>
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