Ad Prices for Yellow Pages (Modified by Kent Swafford)

[Dean May]

I've done the plain one line listing and display ad. I've also been in
all the regional books. IMHO, it is not worth the money. Think about
when you use the yellow pages. I rarely look at the display ads. If I am
looking for a part in a junk yard, for example, I just go down through
the list making calls.

Invest in lettering on your vehicle. Also invest in maintaining the
customers you already have through followup reminders like post cards. I
also send Thank You cards after every tuning and every referral. Once
you get a customer make sure you keep them.

I use the attached Word files printed on heavy card stock for the thank
you cards. I also hand write a note when I sign it, trying to
personalize it with something unique to that visit (say something about
what we discussed, the pets, etc.)


Dean
Dean May             cell 812.239.3359
PianoRebuilders.com   812.235.5272
Terre Haute IN  47802

Word Doc files at:

http://tinyurl.com/4xzvz

http://tinyurl.com/4torj

Direct ptg.org URLs:

https://www.moypiano.com/ptg/files/attachments/96/e5/42/ff/ 
DeansThankYou4X5.doc

https://www.moypiano.com/ptg/files/attachments/58/d9/0c/21/ 
DeansThankYoupg24X5.doc



-----Original Message-----
From: pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On
Behalf Of Doug Renz Piano Tuning / Repair
Sent: Wednesday, March 23, 2005 10:42 AM
To: pianotech@ptg.org
Subject: Ad Prices for Yellow Pages

I am trying to plan for yellow page ads for next years phone book and
trying to see if the price quoted is "average".

$125 a month for a 16th page display graphic ad.

$80 a month for 1 inch text ad in main section and 1 free in "suburban"
section.

I heard on the list that a yellow page ad should cost no more than 1
tuning. Is this true or just a guideline?

This  yellow page ad reaches a large city of 1.2 million residents.

The sales person said that graphic display ad's get more calls but I'm
not sure if yellow page ads work as well as "word of mouth, networking"
advertising.

What do you think?

Doug Renz
Associate PTG
pianotuner@frontiernet.net