Just an idea...

[Mike Kurta]

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    Jim, I agree with much of your commentary, except I don't believe =
people "just want to remain stupid."  Today, people's lives are =
busy......really busy.  Getting the piano tuned is a nuisance item but =
it has to be done, much like servicing the car or going to the dentist.  =

    Time is scarce for most folks, so after a few sentences about their =
instrument, their eyes glaze over and they begin thinking about the many =
other things that have to be done that day.  At that point whatever you =
say goes in and back out.  The best you can hope for is to read your =
customer and tailor your information to their situation.  If the person =
has time, and is really interested, you can elaborate in detail.  If =
not, a brief show and tell is the best you can do. =20
    Mike Kurta
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