Dampp Chaser

[Clyde Hollinger]

Alan,

I like what you're doing.  I'll give your incentive some consideration, although
I would probably have a time limit, perhaps free service for the first 3-5
years.  My marketing tool has been a free 2-year extension of the Dampp-Chaser
five-year guarantee to a total of seven years.  I would like to be able to
attach a price tag to that benefit, but I haven't researched what the value of a
two-year extended warranty would be.

Yes, Dampp-Chaser warranties have cost me a little money, since I receive no
reimbursement for the time it takes to resolve warranty issues or for shipping,
but as far as I can remember the extended warranty idea hasn't cost me anything.

Has anyone given the Dampp-Chaser brochure to every piano owner they serve?  If
so, has that increased your sales?  I usually bring up the product only for
those I think may be interested, but I have considered going the "every client"
direction, perhaps even coupled with a price reduction.

Regards,
Clyde Hollinger, RPT

"Alan R. Barnard" wrote:

> I go a step farther, though, as a marketing tool. If customers have their
> piano tuned at least every 6 months, I service the DC, including filter
> replacement, at no extra charge. I figure my original price and the extra
> incentive to be a 2-tunings-per-year per year customer is worth it to me.
> And it might be the little extra offer that closes the DC sale.