advertising & stuff

[John Ross]

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Hi,
I found that music teachers, schools and churches, if you give them good =
service
the word of mouth from that really pays off.
With your name in the yellow pages, they will always be able to find =
you.
I also found that a toll free telephone number helps, they are quite =
inexpensive now.
If you do not have a wife to take the calls, then have call forwarding =
to your cell=20
phone.
The above, has kept me as busy as I want to be for the last 25 years. I =
have been
doing a University School of Music for the last 13 years. So I have been =
very lucky.
Regards,
John M. Ross
Windsor, Nova Scotia.
  ----- Original Message -----=20
  From: Mike and Jane Spalding=20
  To: pianotech@ptg.org=20
  Sent: Thursday, June 07, 2001 7:29 PM
  Subject: Re: advertising & stuff


  Hi Kallie,

  1.  Personal networking, word-of-mouth, referals from friends =
customers and dealers.  Make sure all of these contacts have some of =
your business cards.

  2.  Yellow Page listing.  (Nowhere near as productive as #1)

  Haven't tried anything else yet, but suspect there is nothing as =
effective as these two.

  Mike Spalding
    ----- Original Message -----=20
    From: Kallie Swanepoel=20
    To: pianotech@ptg.org=20
    Sent: Thursday, June 07, 2001 11:26 AM
    Subject: RE: advertising & stuff


    Hi List

    Which advertising method do you find to work the best in our =
profession?

    Kallie Swanepoel
    PIANO TUNER
    South Africa

    (Member of the SA Association of Professional Piano Tuners)
    Tel.:           012/422-3340 (W)
    Tel.:           012/343-4946 (H)
    Mobile: 083-261-6942
    Fax:        012/343-4946
    E-Mail: kccs@netralink.com=20

      -----Original Message-----
      From: owner-pianotech@ptg.org [mailto:owner-pianotech@ptg.org]On =
Behalf Of Wimblees@AOL.COM
      Sent: 07 June, 2001 01:32
      To: pianotech@ptg.org
      Subject: Re: advertising & stuff


      In a message dated 6/5/01 9:27:39 PM Central Daylight Time,=20
      pianolover88@hotmail.com writes:=20



        On a lighter note, If a customer failed to show up for a tuning =
appointment,=20
        would you charge her mileage to make a second trip? I did.=20
        Terry Peterson=20




      First, regarding specialty advertising. I found, for the most =
part, that=20
      anything but the Yellow Pages, or a constantly running 3 or 4 line =
ad in the=20
      classifieds promoting your tuning business, doesn't pay. I have =
tried dozens=20
      of them, and none of them produced enough additional work to make =
it worth=20
      while. Sometimes they just barely broke even, and some didn't do a =
darn=20
      thing.=20

      As far as no shows are concerned. I wrote a post about this =
subject about a=20
      year ago. Basically, I give the customer the benefit of the doubt =
for her=20
      excuse why she wasn't home. In fact, what difference does it make =
what her=20
      excuse is, the bottom line is, she wasn't there to let you in to =
tune the=20
      piano. Therefore, my stand on this subject is that this part of =
the "job=20
      description" of being a piano tuner. It comes with  the territory. =
No matter=20
      how hard we try, there are always going to be no shows. Therefore, =
I write it=20
      off, and go on with my life. When I did try to collect in the =
past, it=20
      created bad feelings. I just don't need that. So I let it go, and =
hope we can=20
      reschedule at a later date. Of course, the customer only gets one =
shot at=20
      this. The second time, I get nasty, and either collect, or write =
the customer=20
      off for ever.=20

      Willem=20

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