I've been acquiring customers from a local tech who's slowly retiring. Every month he sends letters to his customers in their tuning-anniversary month (e.g. if he last tuned them in May 2006, they'll get a letter in late-April/early May 2012). The letter offers a bit of information about my background and a vote of confidence in my abilities (which I think, frankly, pale by comparison to his!) Also enclosed in the letter is my business card. He gives me a copy of each customer's record and I follow up with a phone call (or two or four or eight until I talk to someone!) Many people are disappointed that he's retiring, but almost without exception they take him at his word that (a) he's retiring and (b) I'll serve them well. Tom G asked earlier in this thread about how the letter of introduction was worded... I imagine that his well-worded letter has a lot to do with my broad acceptance to his customers, as does my attitude on the phone and in person. Paul Bruesch Stillwater, MN On Mon, Apr 16, 2012 at 7:26 AM, Al Guecia/Allied PianoCraft < alliedpianocraft at hotmail.com> wrote: > > > On Apr 15, 2012, at 7:16 PM, Ron Nossaman wrote: > > *Hmmm, how about an offer to do the tuning every other time for a couple > of years with your recommended replacement doing the alternate tunings? * > > IMHO that is the best way to go, You bring him in slowly and they become > familiar with the other tech. It will be a few year process, but If he is > personable he should be able to retain most of your customers. > > Al - > High Point, NC > -------------- next part -------------- An HTML attachment was scrubbed... URL: <https://www.moypiano.com/ptg/pianotech.php/attachments/20120416/f9840836/attachment-0001.htm>
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