[pianotech] [PTG Pianotech]: RE:Chicago Radio Ads

Gerald Groot tunerboy3 at comcast.net
Mon Oct 31 16:30:03 MDT 2011


Frankly, I don't care what you think Al.  I'm still tired of listening to
the associates and certain other people like Duaine bitch, whine and
complain about the PTG and RPT's and whatever else they can think of whining
about.  I read here and have a right to voice my own opinion which I just
did.  If you think it was a holier than YOU attitude, then read it again..
Nobody is better than the next person.  

 

I'll repeat it again.  The RPT must account for something and it should have
its own perks.  That's how I feel about it.  If you don't agree fine.  We've
worked to gain the RPT status or whatever the hell you want to call it.  

 

:You have no reason to become one."    Typical excuse for not becoming one,
yet, you want to complain about something I voiced my opinion on. Hmmmm.
OK..

 

FWIW, I've worked my tail off in this business too, built up a huge
clientele, am always busy, I'm booked solid through January thanks to hard
work.  I got started in it when I was 12, am 55 now, have been tuning full
time since I got out of high school.  I've worked for everything that I've
gotten and achieved.  

 

And, this was posted into the CAUT list.  How the heck did it wind up here
anyway???  From you?


Jer

 

 

 

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of Al Guecia/Allied PianoCraft
Sent: Monday, October 31, 2011 9:08 AM
To: Pianotech List
Subject: Re: [pianotech] [PTG Pianotech]: RE:Chicago Radio Ads

 

Gerold,

 

I have been in this business since 1964. I have had very successful
businesses both in NY and NC, that I built from the ground up. I had nothing
handed to me. I did it on my own skill and merit. I joined the PTG about 4
years age to share my knowledge and experience with other technicians. No,
I'm not and RPT and have no reason to become one. No, I never "bitched"
about it, nor have I "complained" about it, because it has no bearing on me
or my business. But I think your (I'm better than you) argument sucks! 

 

my 2 cents

 

Al -

High Point, NC

 

 

 

On Oct 31, 2011, at 8:29 AM, Gerald Groot wrote:







I tire of the Associates complaining that their dues are being used for this
or that.  Tough.  My statement is that being an RPT MUST account for
something and it SHOULD have its own special perks.  That being one of them.


If the associates do not think it's fair as many do not, then take the tests
and become an RPT too.  We've had associates in our chapter for 15 years
that refuse to take the tests.  Oh well!!!  Then pay your dues but, don't
complain about what we do with them then. 

Other people that read and aren't members at all bitch constantly about
things that in my opinion, they have to right to complain about. They need
to be banned somehow from being able to post, period.  Once or twice, no big
deal but, constantly?  You all know who I'm talking about..   If you don't
join, you don't have a say and should not be allowed to have a say either,
just as if you don't vote, I don't want to hear you complain about the
outcome of the elections either. 

Good for you for doing that in Chicago! 

-------------------------------------------
Groot Jerry RPT
Owner/President
G.W. Groot Piano Service Inc.
Grand Rapids, Mi.
616-241-1132
jerry at grootpiano.com
-------------------------------------------





-------------------------------------------
Original Message:
Sent: 10-30-2011 23:37
From: Bruce Dornfeld
Subject: Chicago Radio Ads




Chicago Radio Ads



There has been a little chatter online lately about what we've been doing in
the Chicago radio market.  Our radio ad campaign started in September and
will run until the end of the year.  Because of these facts, we would like
to let you know more about it, but we are far from being able to analyze any
success yet.  You can listen to these radio ads yourself too.



For many years now, PTG has been working in a number of different ways to
promote PTG and the RPT.  Promoting the RPT has been a priority for decades
now, but more is being done in recent years.  Those of you who have been in
Council for a number of years, and those who read the Journal and other
publications for our members are familiar with many of them.  A couple of
years ago, PTG began offering grants for chapters to help promote the RPT.
The Chicago and North Shore Chapters thought that this could be a good
opportunity for us.  We submitted a proposal to the PTG Board and it was
accepted.



Our local classical radio station is WFMT; it is a commercial station, not
public radio.  They have some dedicated piano programs regularly scheduled
which seemed to us to be a very good place to advertize piano service, PTG,
and the RPT.  Some interested members of the Chicago and North Shore
Chapters formed a committee to, at first, explore the possibilities.  We
found the advertising rates, talked with the radio station about when ads
might run, how often, and other details.  We decided that the period of time
from September through Christmas would give us the best results.  Then we
started writing 30 second and 60 second spots.  We had a lot of fun coming
up with ideas for a bunch of them.  While we got creative with some of the
writing, the parts about the PTG and RPT are very similar to what you see on
the PTG web site or on pamphlets from PTG.



We submitted our plan to the PTG Board, asking for $3,000.  Our chapters
were also committing $3,000 of our own funds for these ads, apportioned by
percentage of RPTs in each chapter.  The ad campaign will cost $6,000.  The
North Shore Chapter discussed the campaign in our newsletter and in chapter
meetings before making a commitment.  Associate members also voted in
support; some of them are more motivated to become RPTs.  The Chicago
Chapter runs meeting differently, but all of them are open to all members.
Since I am a member of the North Shore Chapter, I cannot say much more about
Chicago's process.  We also set up a web site for the radio listeners to go
to.  This will help us track the effectiveness of the campaign.  All members
of both chapters were sent questionnaires to track new client information
that may be impacted by the ads.



Concerns were voiced on Pianotech and PTG-L about Associate members paying
for these ads, but not benefitting by them.  At a North Shore Chapter
meeting, when this issue was raised, it was pointed out that the RPT is what
we have to market.  The RPT has passed the exams and the Guild stands behind
the process and the RPTs.  Any Associate member of our chapter has easy
access to take the exams; we have a CTE and a TEC ready to go.  This year,
because of this issue, we are also devoting more of our monthly technical
sessions to help the Associates learn what they need to become RPTs.  Next
month, we also will begin monthly PACE programs as well.  The Chicago
Chapter has an excellent program to help Associates too.  They have the
first Tuesday of each month committed to Associates, almost always located
at the excellent rebuilding shop of Jeff Cappelli.  It is lead by Jeff and
other RPTs and offers a wide variety of ways for the Associate, and the
occasional RPT, to learn more.  The Chicago Chapter also has the examiners
and facilities ready for those who want to take any of the tests.   



You can listen to WFMT anytime on your computer at http://www.wfmt.com/.  We
also have some of the radio ads as heard on the radio; they are on the web
site set up for this project.  You can find it at
http://www.tunechicago.org/.  We also got permission from the PTG Home
Office to use wording from PTG.org.  When the year ends, we will get a
chance to analyze the data we have and see how successful this campaign is.
There have been hundreds of hits already, mostly from around Chicago, but as
far away as India!  We would love to do it again here if we have good
results.  It could be copied or modified to work in other locations as well.



Members of the Chicago Radio Ad Campaign are:



John Blessing, Chicago Chapter, President

Bruce Dornfeld, North Shore Chapter

Joe Francavilla, Webmaster, North Shore Chapter

Ben Gac, Chicago Chapter, Vice President

Robert Guenther, North Shore Chapter

Carl Radford, North Shore Chapter, President

Terry Younce, North Shore Chapter, Treasurer
-------------------------------------------
Bruce Dornfeld
Northbrook IL
847-498-0379
-------------------------------------------






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