[pianotech] "premium" vs. price

Ed Foote a440a at aol.com
Wed Mar 10 20:22:57 MST 2010


Paul asks:  


>>What term do others use to distinguish a fine tuning from a pitch correction??  I always wonder if I'm getting my point across by saying "basic" or "fine" or "regular", then immediately continuing into the "if it's been a long time" spiel.
 

I tell the customer before I check the pitch, that if it is extremely flat, , that if it is too far from "in tune", I will have to make up for the years , and it will have to be tuned twice.   This shocks many of them, but then I continue on and tell them that the first tuning costs far less than the second. This seems to let them relax enough to say "Go on and do it right".  
      It is amazing what people are comfortable with if they feel like they are getting a bargain, even if it costs them more than they were hoping.  It is also amazing how much more people will trust a tech that is telling the truth.  Truth has its own "sound" and those techs that are always truthful have, for some strange reason, something in the voice that customers instinctively recognize as trustworthy.  This is important, since the first thing we have to sell to the customer is ourselves.  If we can successfully do that, they will buy all the piano maintenance that they can afford.  
Regards, 
Ed Foote RPT 

 
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