There is lots of information on the web about Search Engine Optimization. http://en.wikipedia.org/wiki/Search_engine_optimization Doing things that try to short circuit the search engine's system can sometimes backfire. Careful use of terms in the page title, meta tag, headings and body of your text can help. For a long time the PTG avoided using the words piano tuner because we are piano technicians. Therefore we did not show up well when searching "piano tuner". I put those words in the page titles and elsewhere and the ratings went up. The rules keep changing as people try to outsmart the search engines. Having valuable content that other people might link to is always a high priority. ron On Tue, Feb 24, 2009 at 8:37 AM, phil at emvkeys.ca <phil at emvkeys.ca> wrote: > I agree with all that you say Paul. > > As for my choice to hire a geek, I can tell you how much I paid if you > like, but suffice to say I recovered my investment in three weeks from the > new clients. I'm pretty green as a piano tech but I really suck at web > marketing. Once I accepted this fact, I decided to put my efforts into > optimizing my technician skills and I hired a nerd to optimize my page. I > also engaged an advertising friend to help me with my logo and branding and > another writer friend to help me smooth out some of my copy (textual > content). I'm sure that web marketing will play a larger or lesser or role > depending on your geographical location and may even be overkill if you > already have a full client list. For me, it's a quality tool for which I > felt justified in paying the extra money. > > as always YMMV > > Phil Manning > www.artistpianocare.ca > > > Paul McCloud wrote: > >> >> Pardon if I butt in... I put my web page together a year ago. I did not >> hire an optimization firm, (snip) >> >> >> >> > > -- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Ronald Berry Piano Service Indianapolis, IN 317-255-8213 ron at berrypiano.com http://www.berrypiano.com ~~~~~~~~~~~~~~~ Ask me about Healthy Chocolate! http://www.berrygoodchocolate.com -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech_ptg.org/attachments/20090224/39d3db91/attachment-0001.html>
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