An ad in the Yellow Pages, in my opinion, do not necessarily get you new business, although I got enough of it to justify the expense. It is a place for your customers to find you when they need you. Not all customers are organized and keep your business card or service receipt in a neat place. So they need a place to look to find your phone number. If you send out reminder cards, those are not always delivered, or when a customer moves, are not forwarded. A customer might recommend you to a friend or relative, and give out your name, but not your phone number. You don't need a display ad. If you have a business phone, then your name will automatically appear in the Yellow Pages, the one distributed by your phone company. Other Yellow books?will also give you a free listing.? But more and more people are not?using the YP anymore.?That is why web based directories should be considered. ?But, as long as YP publishes, my name will be in there. Willem (Wim) Blees, RPT Piano Tuner/Technician Mililani, Oahu, HI 808-349-2943 Author of: The Business of Piano Tuning available from Potter Press www.pianotuning.com -----Original Message----- From: Clark Sprague <CSPRAGUE4 at woh.rr.com> To: pianotech at ptg.org Sent: Fri, 13 Feb 2009 4:30 pm Subject: Re: [pianotech] Yello Book...how's business? is "crisis"affecting it? I had an ad in the yellow book, the first year I was on my own.? And I got ZERO calls from it.? No more ads for me. ? Clark A. Sprague, RPT ----- Original Message ----- From: John Ross To: pianotech at ptg.org Sent: Friday, February 13, 2009 3:32 PM Subject: Re: [pianotech] Yello Book...how's business? is "crisis"affecting it? Yellow pages has a minimal advertising effect. Just my take. John Ross ----- Original Message ----- From: paul bruesch To: pianotech at ptg.org Sent: Friday, February 13, 2009 3:10 PM Subject: Re: [pianotech] Yello Book...how's business? is "crisis" affecting it? -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech_ptg.org/attachments/20090213/bde3a8b5/attachment.html>
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