Pianos and the Economy

[David Nereson]

We hope...
  ----- Original Message ----- 
  From: Rob & Helen Goodale 
  To: pianotech at ptg.org 
  Sent: Wednesday, October 08, 2008 9:56 PM
  Subject: Pianos and the Economy


  When the economy goes south certain selected industries actually thrive. 
  For example movie ticket sales often soar upwards.  That is because movie 
  entertainment is generally looked upon as an "affordable luxury", and 
  provides an escape for the problems going on in the real world.  One of the 
  biggest growth periods in the motion picture industry was during the Great 
  Depression of the 1930s.

  Many home based hobbies also tend to do well.  Economists call this the 
  "hibernation effect" because people take on less expensive activities at 
  home in their off time rather then more expensive recreational activities. 
  Examples of hibernation avtivites include cooking/baking, sewing, computer 
  related tasks including gaming, low cost projects to work on in the garage, 
  and physical fitness.  Music is also a popular pastime when the economy goes 
  bad.  The horn that's been in the closet since the high school band days 
  comes out, music stores experience a surge in sales for replacement guitar 
  strings, and.... people decide maybe it's time to get that ol' piano tuned 
  up again so it's playable.  This isn't always the case and doesn't 
  necessarily occur everywhere, but historically speaking a surge in music 
  interest is probably forthcoming.  It isn't likely to spawn much growth in 
  piano sales since that's a major expense often requiring financing which is 
  one of the things most are avoiding, but tech services are likely to see a 
  surge to get existing pianos up to par.

  Rob Goodale, RPT
  Las Vegas, NV 

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