Ahhh, marketing

[David Andersen]

This is the point where I feel compelled to make a point of interest.  
Real, true marketing is telling the truth as you see it, providing an  
excellent, reliable product or service, being an excellent, reliable  
individual or team, and then making sure, in the most confidence- 
enhancing yet imaginative ways, that your target market likes and  
trusts you....like Yamaha over the past 30 years, for instance.

Let us not confuse true marketing----building relationships, building  
trust---with the marketing you guys are rightly skewering, which is  
foisting bullshit on an ignorant (they think) public.

The exciting thing I'm finding in my business is that more and more  
people have highly developed BS detectors---because of the Internet,  
and Larry Fine, they've become much more educated, information-rich  
consumers; the Web has allowed them to flex their research muscles,  
and they definitely can spot truth, FEEL truth, and vice-versa.

I can't tell you what a powerful experience it's been getting  
qualified, trusting clients, ready  to cut me a check sight unseen,  
SOLELY from a search engine leading them to my website. When I began,  
that was my dream---to see if I could replicate my in-person presence  
and context on my site---and I did it, because the clients you really  
want are the ones you can tell the absolute truth to because they  
really want it, and love it. I'll go into more detail about this  
later, because I think it's important for us as small businesspeople  
not to throw the baby out with the bathwater vis-a-vis real,  
effective, long-term marketing and branding of our names and  
reputations---as Roger Jolly, for instance, has very successfully done.
Best,
David Andersen


On Mar 8, 2007, at 7:10 AM, PAULREVENKOJONES wrote:

> Jesse:
>
> If Del Fandrich would ever give his class on marketing myths again,  
> everyone would be served. He touched on many of the very things you  
> complain about and we should have a voice saying these things on a  
> regular basis. The only thing we can do is keep ourselves honest.  
> Maybe it'll rub off.
>
> Paul
>
> "If you want to know the truth, stop having opinions" (Chinese  
> fortune cookie)
>
>
> In a message dated 03/08/07 08:00:56 Central Standard Time,  
> PIANOTECHNICIAN writes:
> I've seen so much garbage printed inside pianos -- what about the  
> "Jansen Creed?" This is the biggest bunch of BS I've ever seen - - 
> Jansen always made a  terrible piano, filled with inharmonicity.  
> And the Story and Clark "Storytone" soundboard that's supposedly  
> guaranteed for 50 years? And what exactly is the meaning of  
> "Baldwin direct-blow action?" And "Synchrotone" bass strings? Also,  
> "this quality instrument is built in the tradition of Baldwin Grand  
> Pianos." I always wondered about Knabe, "the official piano of the  
> Metropolitan Opera." They were idiots for not choosing Steinway!
>
> Jesse Gitnik
> NYC
> Since 1980
>
>
>
> AOL now offers free email to everyone. Find out more about what's  
> free from AOL at AOL.com.
>
>

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