Ahhh, marketing

[Clark Panaccione]

From
http://www.steinway.com/steinway/catalogue/leadership.shtml


"The 19th century was an age of invention in which no
improvement, no matter how innovative, could stand
unchallenged for long. Thus began a tradition of
Steinway technical development which has produced an
uninterrupted flow of technical enhancements."

"Card from John B. Dunham,	
"THE OVER-STRUNG GRAND PIANO CONTROVERSY.
"An advertisement has appeared in the daily papers
[NYT, Jan. 1, 1860] forbidding manufacturers of
piano-fortes using the bass over-strings in their
instruments.
"This card is to inform the public and the
manufacturers that the improvement of the over-strings
in grand pianos is open to all, and that all the
prolonged discussion of their merits as an American
invention amount to nothing, as there is at the
present time AN OVER-STRUNG GRAND PIANO, MADE IN
RUSSIA SEVERAL YEARS AGO, in possession of a gentleman
of this City, in whose house it has been for OVER TWO
YEARS.	
"Parties desiring further information upon the subject
can gain it by applying to the undersigned.
"The subscriber will continue to furnish the
overstrung grand Pianos to all who may desire them.	
"JOHN B. DUNHAM. Nos. 76 to 86 East 13th st., Near
Broadway, New-York" (New York Times, Feb. 6, 1860)

By 1865 they were marketing the patent agraffe
arrangement as "the greatest improvement of modern
times."

Clark


 
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