Mona Lisa effect

[Porritt, David]

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Well, Steinway owns Kelly and Kluge now so they are genuine.  The Mapes
strings and Renner parts.........I don't know.  I'm just curious if this
is what people are thinking when they ask the "Is it still a Steinway"
question.  Do they really think we're drawing a mustache on the Mona
Lisa?  If so, you have to admire the marketing effort that built this
image.

=20

dp

=20

David M. Porritt

dporritt@smu.edu

________________________________

From: pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On
Behalf Of Farrell
Sent: Thursday, October 06, 2005 7:01 AM
To: Pianotech
Subject: Re: Mona Lisa effect

=20

"If it doesn't have 12,011 genuine Steinway parts it isn't a Steinway"

=20

I've often wondered if the Kelly plate (accounting for half the mass of
the instrument!), the Kluge keys, the Renner action and the Mapes
strings have been counted among the 12,011 "genuine Steinway" parts.

=20

Terry Farrell

	David M. Porritt wrote:

	=20

	I've been asked this question "Is it still a Steinway" and as I
said before, I can only admit I don't understand the question.  I've
been thinking today that there might be the Mona Lisa effect here.  You
can like the Mona Lisa or not, your choice.  However as the most widely
recognized work of art ANY change to it would be considered defacing it.
Is this what these people are asking?  Do they think that Steinway makes
3,000 Mona Lisas a year and that any change is defacing?  Steinway
promotes this idea with their ads ("If it doesn't have 12,011 genuine
Steinway parts it isn't a Steinway").  Is this what they are thinking?


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