Creative ways to find new customers

[David Ilvedson]

We've been over this a jillion times....ARCHIVES


>>I am looking for some creative ways to grow the business and find new
>> customers.  Can someone share ways that helped grow your business?  I
>> have been using the yellow pages and ad's in the penny saver and that
>> has helped some. Just looking for more ideas. Thanks!
>>
>> Doug Renz
>> Associate PTG
>> Rochester, NY
>> pianotuner@frontiernet.net

>    Jeez, I thought this would have a jillion replies, but since no one has 
>yet, I'll throw in a few things:
>    -offer piano teachers a discount if they recommend you to their students 
>or keep your cards handy for them
>    -go in person to all the places in your neighborhood (schools, churches, 
>etc.) that might have a piano and ask if they have a regular tuner and are 
>they satisfied with the service, etc.
>    -if your neighborhood has a local newsletter or paper, an ad in there 
>might be more effective than the Yellow Pages or Thrifty Nickel, since 
>people who look in the latter two are looking for the lowest bidder, 
>usually.
>    -some technicians claim a magnetic sign fastened to their car gets them 
>new business
>    -mainly, give the best service you can, and word of mouth will be your 
>best advertisement.   Throw in a few little extras, like tightening bench 
>legs, adjusting the pedals, tightening the music rack, adjusting a few 
>capstans, etc.  Not all these for free every time, mind you, but just enough 
>to let them know you care if their piano is in good shape or not
>     If you bike or walk around your neighborhood regularly and see pianos 
>through people's windows, or hear them being played, make note of the house, 
>and go around sometime, dressed nicely, and knock on a few doors -- "I 
>noticed you have a piano and wondered if you have a regular tuner.  I live 
>in the neighborhood, and blah blah....."
>    This could go on and on -- it's like any other business as far as 
>getting your name out there, I guess -- spread your card all over the place: 
>bulletin boards in music departments of colleges, music stores; leave extras 
>with customers to give to their relatives, neighbors, friends, etc.
>    --David Nereson, RPT 


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