This is a multi-part message in MIME format. ---------------------- multipart/alternative attachment You must be talking about an actual ad in the YP's. I have a residential = number and it is costing me $93 to have my number listed for a year. = Quite reasonable I think. Essential too. Most people look there first. = Plus a lot of the customers wonder if you are legitimate or a 'fly by = night' sort of person. People have said they were wondering why I wasn't = listed. Keith Roberts ----- Original Message -----=20 From: tune4u@earthlink.net=20 To: Pianotech=20 Sent: Thursday, May 01, 2003 8:49 AM Subject: RE: "PennySaver" ads Happy news. I don't use a business line, just residential--one of the = many advantages of ruralness. So I have to pay to be YP listed. I'm the = only one in many phone books around here and one of three in the the = Rolla, MO book. No one has a display ad. My comments on YP as a use for promotional dollars was based on the = absurdly high price they want for those ads and the year-long lock-in = (no flexibility, if the ad doesn't pull, you're stuck). I used to own an = executive consulting firm in St. Louis. After getting soaked for several = years, we retreated from YP ads. But we ran a good-pulling ad every week = in the Sunday Post-Dispatch. THAT'S expensive, too, but we could adjust = ad copy and location week by week and not advertise on holiday weekends, = etc. Flexibility is not a YP benefit. Unless one is in city market with a bunch of competitors, I think = promotional $ can be spent much more effectively than the YP. That was = my point. I also believe, based on my experience, that the most valuable = long-term, business building clientele, does not come from "shoppers," = though I do take your point about people getting a referral, then = forgetting the name. You DO have to be in the book and I think the bold = listing is worthwhile, but not necessarily any more than that. Also, if you have multiple services & products, I think it pays to buy = listings in more than one section, too. Exposure is a good thing. And lastly, I do have an ad in one book, for a specific reason, but it = is a professionally designed ad I submitted to them. The ads that YP = companies will slap together for you are usually sub-par at best.=20 Alan Barnard Salem, MO (Hey Wim, "What's shakin' in Alabama?") ---------------------- multipart/alternative attachment An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/ae/5e/d6/7f/attachment.htm ---------------------- multipart/alternative attachment--
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