This is a multi-part message in MIME format. ---------------------- multipart/alternative attachment Happy news. I don't use a business line, just residential--one of the many advantages of ruralness. So I have to pay to be YP listed. I'm the only one in many phone books around here and one of three in the the Rolla, MO book. No one has a display ad. My comments on YP as a use for promotional dollars was based on the absurdly high price they want for those ads and the year-long lock-in (no flexibility, if the ad doesn't pull, you're stuck). I used to own an executive consulting firm in St. Louis. After getting soaked for several years, we retreated from YP ads. But we ran a good-pulling ad every week in the Sunday Post-Dispatch. THAT'S expensive, too, but we could adjust ad copy and location week by week and not advertise on holiday weekends, etc. Flexibility is not a YP benefit. Unless one is in city market with a bunch of competitors, I think promotional $ can be spent much more effectively than the YP. That was my point. I also believe, based on my experience, that the most valuable long-term, business building clientele, does not come from "shoppers," though I do take your point about people getting a referral, then forgetting the name. You DO have to be in the book and I think the bold listing is worthwhile, but not necessarily any more than that. Also, if you have multiple services & products, I think it pays to buy listings in more than one section, too. Exposure is a good thing. And lastly, I do have an ad in one book, for a specific reason, but it is a professionally designed ad I submitted to them. The ads that YP companies will slap together for you are usually sub-par at best. Alan Barnard Salem, MO (Hey Wim, "What's shakin' in Alabama?") ---------------------- multipart/alternative attachment An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/29/b7/3c/0a/attachment.htm ---------------------- multipart/alternative attachment--
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