advertising & stuff

[Clyde Hollinger]

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Kallie,

One thing that worked well for me was to have coupons printed up.  I
gave five of them to each current client to pass on to their friends.
It gave the new client about 20% off the first tuning, and the person
who made the referral got 15% or so off their next tuning for each
coupon used.

Expensive?  Not really.  I had the coupons nicely done by a friend with
a laser printer.  Beyond that, there was no cost without a financial
return.  I quit the coupons years ago, but I still get one back now and
then, and I honor them, too!  Other than word of mouth, I don't
advertise anymore.  I have the smallest ad in the yellow pages, just so
people looking for me can find me.

Regards, Clyde

Kallie Swanepoel wrote:

>  Hi ListWhich advertising method do you find to work the best in our
> profession?
>
> Kallie Swanepoel
> PIANO TUNER
> South Africa
>
> (Member of the SA Association of Professional Piano Tuners)
> Tel.:           012/422-3340 (W)
> Tel.:           012/343-4946 (H)
> Mobile: 083-261-6942
> Fax:        012/343-4946
> E-Mail: kccs@netralink.com
>
>      -----Original Message-----
>      From: owner-pianotech@ptg.org
>      [mailto:owner-pianotech@ptg.org]On Behalf Of
>      Wimblees@AOL.COM
>      Sent: 07 June, 2001 01:32
>      To: pianotech@ptg.org
>      Subject: Re: advertising & stuff
>
>      In a message dated 6/5/01 9:27:39 PM Central Daylight Time,
>      pianolover88@hotmail.com writes:
>
>
>
>     > On a lighter note, If a customer failed to show up for a
>     > tuning appointment,
>     > would you charge her mileage to make a second trip? I did.
>     >
>     > Terry Peterson
>     >
>
>      First, regarding specialty advertising. I found, for the
>      most part, that
>      anything but the Yellow Pages, or a constantly running 3 or
>      4 line ad in the
>      classifieds promoting your tuning business, doesn't pay. I
>      have tried dozens
>      of them, and none of them produced enough additional work to
>      make it worth
>      while. Sometimes they just barely broke even, and some
>      didn't do a darn
>      thing.
>
>      As far as no shows are concerned. I wrote a post about this
>      subject about a
>      year ago. Basically, I give the customer the benefit of the
>      doubt for her
>      excuse why she wasn't home. In fact, what difference does it
>      make what her
>      excuse is, the bottom line is, she wasn't there to let you
>      in to tune the
>      piano. Therefore, my stand on this subject is that this part
>      of the "job
>      description" of being a piano tuner. It comes with  the
>      territory. No matter
>      how hard we try, there are always going to be no shows.
>      Therefore, I write it
>      off, and go on with my life. When I did try to collect in
>      the past, it
>      created bad feelings. I just don't need that. So I let it
>      go, and hope we can
>      reschedule at a later date. Of course, the customer only
>      gets one shot at
>      this. The second time, I get nasty, and either collect, or
>      write the customer
>      off for ever.
>
>      Willem
>

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