advertising & stuff

[Mike and Jane Spalding]

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Hi Kallie,

1.  Personal networking, word-of-mouth, referals from friends customers =
and dealers.  Make sure all of these contacts have some of your business =
cards.

2.  Yellow Page listing.  (Nowhere near as productive as #1)

Haven't tried anything else yet, but suspect there is nothing as =
effective as these two.

Mike Spalding
  ----- Original Message -----=20
  From: Kallie Swanepoel=20
  To: pianotech@ptg.org=20
  Sent: Thursday, June 07, 2001 11:26 AM
  Subject: RE: advertising & stuff


  Hi List
  =20
  Which advertising method do you find to work the best in our =
profession?
  =20
  Kallie Swanepoel
  PIANO TUNER
  South Africa

  (Member of the SA Association of Professional Piano Tuners)
  Tel.:           012/422-3340 (W)
  Tel.:           012/343-4946 (H)
  Mobile: 083-261-6942
  Fax:        012/343-4946
  E-Mail: kccs@netralink.com=20

    -----Original Message-----
    From: owner-pianotech@ptg.org [mailto:owner-pianotech@ptg.org]On =
Behalf Of Wimblees@AOL.COM
    Sent: 07 June, 2001 01:32
    To: pianotech@ptg.org
    Subject: Re: advertising & stuff


    In a message dated 6/5/01 9:27:39 PM Central Daylight Time,=20
    pianolover88@hotmail.com writes:=20



      On a lighter note, If a customer failed to show up for a tuning =
appointment,=20
      would you charge her mileage to make a second trip? I did.=20
      Terry Peterson=20




    First, regarding specialty advertising. I found, for the most part, =
that=20
    anything but the Yellow Pages, or a constantly running 3 or 4 line =
ad in the=20
    classifieds promoting your tuning business, doesn't pay. I have =
tried dozens=20
    of them, and none of them produced enough additional work to make it =
worth=20
    while. Sometimes they just barely broke even, and some didn't do a =
darn=20
    thing.=20

    As far as no shows are concerned. I wrote a post about this subject =
about a=20
    year ago. Basically, I give the customer the benefit of the doubt =
for her=20
    excuse why she wasn't home. In fact, what difference does it make =
what her=20
    excuse is, the bottom line is, she wasn't there to let you in to =
tune the=20
    piano. Therefore, my stand on this subject is that this part of the =
"job=20
    description" of being a piano tuner. It comes with  the territory. =
No matter=20
    how hard we try, there are always going to be no shows. Therefore, I =
write it=20
    off, and go on with my life. When I did try to collect in the past, =
it=20
    created bad feelings. I just don't need that. So I let it go, and =
hope we can=20
    reschedule at a later date. Of course, the customer only gets one =
shot at=20
    this. The second time, I get nasty, and either collect, or write the =
customer=20
    off for ever.=20

    Willem=20

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