advertising & stuff

Wimblees@AOL.COM Wimblees@AOL.COM
Thu, 7 Jun 2001 15:15:43 EDT


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In a message dated 6/7/01 11:37:19 AM Central Daylight Time, 
kccs@netralink.com writes:


> Hi List
>  
> Which advertising method do you find to work the best in our profession?
>  
> Kallie Swanepoel
> PIANO TUNER
> South Africa
> (Member of the SA Association 
> 
> 

Other than word of mouth, I think the best advertising, for the dollar spent, 
is the Yellow Pages. (what ever he equivalent is in South Africa). Most 
customers know my name, or if not, they would recognize it when they see it 
in print. The best to look for that is in the YP. I do get some new customers 
from the YP, but that is not why I keep my name in there. 

The next best advertising is the classified section of the newspaper. If you 
live in a large metropolitan area, with one or two daily newspapers, the best 
place to put your ad is in a local weekly shopper type newspaper. But in 
order for it to be effective, you need to keep the ad in there week after 
week. 

Willem Blees

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