Radio

[Wimblees@AOL.COM]

In a message dated 5/7/00 7:42:40 PM Pacific Daylight Time, 
tuner@mediaone.net writes:

<< Have any of you tried advertising on the radio, and if so, was it
 cost-effective? >>


I have done advertising in St. Louis on the Classical music station. Quite 
frankly, it has been a waste of money. The classical station has about 2.5% 
share of the listening audience in St. Louis, which isn't much, although 90% 
of them do have pianos. The problem is, only about 5% of those reportedly 
listening to any station are tuned in at any given point. So your chances of 
being heard are very slim.

I did advertise on the biggest radio station for a couple of weeks, and I did 
get a fairly good response from that. But the cost obviously was much higher.

If you live in a small city, where almost every one in town listens to one 
station, your advertising might be more effective. 

But the bottom line is that radio is at most a break even investment.

Willem