Rob, One of the most valuable forms of advertising is contact with music teachers. If there is an organization of teachers with a magazine, advertise in it. Otherwise, meet all the teachers or send them letters and business cards. I tell the teachers who ask for discounts, that every time I get a new customer, I ask where he/she got my name. And, if he/she got my name from the teacher, I will deduct $5.00 from the teacher's bill the next time I tune the teacher's piano (for each new customer.) It takes a little care and bookkeeping but I feel it pays off. Ken Burton "Doctor Piano" Calgary Alberta On Mon, 27 Jul 1998, Robert B Edwardsen wrote: > > Hi Rob: > > My experience with newspaper ads not great, I got enough work to pay for the > ads but not alot more than that. > > The problem with Yellow pages is that people looking there (in general) have > no criteria to go by other than price so if your not the cheapest in town you > won't get the work. > > Referral work is the best. The bigger your customer base, the more referrals > you'll get and the best way to develop a large customer base ASAP is to work > for a dealer. > > You could also try a direct mailing to everyone in the University directory, > letting them know of your services and maybe offering a initial discount of > some sort to all University affilates. > > Good luck, > > Rob Edwardsen > > > >
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