Accu-just HPs in Steinway D :(

[Delwin D Fandrich]

----- Original Message -----
From: <vem@email.byu.edu>
To: <caut@ptg.org>
Sent: June 04, 2002 5:19 PM
Subject: Re: Accu-just HPs in Steinway D :(


> Del
> If and when you feel so inclined, please elaborate on the "sinking boat".
I
> myself feel slightly insulated from the real world piano market.
>

Well, I've written on this subject as well. See "The Designer's Notebook
-If It Ain't Broke-Break it! (There is No Such Thing as a Finished Product)
in the October, 1995 Journal. Aside from shortening it up a bit there's not
a lot I'd say differently.

It's no secret that the piano industry is rapidly shrinking. Usually, and it
is so in this case, a shrinking industry is the result of a shrinking
market. Yet the makers of pianos continue to ignore the largest single block
of new piano buyers -- the current piano owner -- by offering them nothing
better enough to entice them back into the piano store.

Don't rock the boat seems to be the mantra of piano marketing and product
planning. It's not working.

Regards,

Del
Delwin D Fandrich
Piano Designer & Builder
Hoquiam, Washington  USA
E.mail:  pianobuilders@olynet.com
Web Site:  www.pianobuilders.com