[pianotech] half off sale

richarducci at comcast.net richarducci at comcast.net
Fri Jul 6 13:22:49 MDT 2012


Thanks Marshall, I'll let you know how it goes.

Rick Ucci
Uccipiano.com

On Jul 5, 2012, at 11:15 PM, Marshall Gisondi <pianotune05 at hotmail.com> wrote:

> Hi Rick,
> When it comes to groupon a half price sale, put the negative feedback aside.  It's all about volume and building a business.  It is not about being desperate. Even if you feel desperate at the moment. That might be your feeling and perhaps you are. Eve if you are it doesn't matter.  The reason is still the same, building a client base. I'm sure there are folks on here who have all the customers they might need or can handle.  Sure why would they try Groupon. They're all set.   I can attest that it works.  I've only had a problem with one couple who didn't want to pay for a pitch correction. The piano was about 30 cents sharp.  That's not bad considering I sold 328 groupons so far.  If you do it, be specific and make sure you put on the groupon deal that pitch corrections and/or repairs if needed are extra.  I've made a little extra by charging for pitch raises and fixing a stuck key or two.  Of course there are those I know who may never come back, but those are probably the ones you wouln't want to keep anyway.  My wife was told by one of her customers who read in a business magazine that groupon is a great way for small business to build their business.  The downside is all the calls and call backs you'll have to do.  I received about 53 calls in a little over two days lol.  The good thing for me is, I have the contact information of everyone I tune for who purchased a groupon and they will hear from me either in 6 months or a year depending on what they want.  I haven't come across any dead pianos that couldn't be tuned. I have run into a couple that sure could use other work which in some cases I've put a bug in their ear.  
>  
> So Rick try the groupon, unless of course you're in my area of the country lol.  I wish you succes.  I was unsure at first as well.  My thinking is, if I do this a couple of times then I'll build a substantial customer base and data base of definite piano owners whom I can contact throughout the year. I do ask them if they are working with a piano tech. I 'm looking for new customers not pre owned ones.:-) If they are working with a tech. and the majorit are not,  I encourage them to stay with them if they are happy.  The great thing is, there is no out of pocket cost, just time.  Also I know on my groupon deal they limit to a 25 mile radius, so no 40 mile trips for you.  People call me and ask , "Is my town within the 25 miles?"   My joke to my wife is, "what am I a map?" lol I had one person write me from Jersey and ask if I travel to a specific zip code which I've never heard of lol Just try to get back with people as soon as you can and call all of them. It's tough and I'm still playing catch up from last week and some from the previous week.  I hope this was helpful. Sorry it was long, just trying to keep you from reading any negative ideas about doing a groupon.  I know these folks mean well and I sure understand what they're saying, but we're living in a new age now.  Music stores as far as I've seen don't give ou their piano tuning customers any longer, yellow pages rarely work.  It's a computer age, so get on board and start a groupon compaign.  I've also heard of one called amazon local.  Let me know how it goes.
> Marshall
> 215-510-9400
> http://www.phillytuner.com 
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