Good morning, all. I am looking for 6 piano technicians who would enjoy taking part in a trial run to develop a series of promotional materials for the types of jobs that the ordinary technician runs into on a day-to-day basis. If this trial balloon is successful and participating technicians seem to like this product, I will be advertising in the near future on Piano World, in the Journal and also through Schaff. (If there is no interest or response, I'll rethink the whole thing, and put my creative efforts elsewhere.) Participants in this research phase will receive the first six promos at no charge in return for simply critiquing each one as it is sent out. The promos will come to you in PDF format, and will be personalized with your name, business address, phone number, etc. The idea is that this will make your job in selling your services faster and easier. You may print as many copies of each promo as you wish, to give to customers when a particular job is needed, or you may simply offer to send the customer an email with the PDF as an attachment for each job recommended. Not only would this save time on the job (you can be tuning the piano while the customer is looking over the material and making up his or her mind) but also it will allow for the secondary sales pitch (the wife explaining the procedure and the cost to the husband [or vice versa]) to be more successful. These promos will be written on a much simpler level than either my articles ("Small Shop, Big Results" series) in the Piano Technician Journal, or the detailed technical articles that I am writing for the Schaff webstore. Instead, they will present the reason for the repair and the techniques involved with rather broad brush strokes - enough to interest and inform without actually telling the customer how to do the repair himself. High quality photographs used along with the simplified text will make each promo an easy read for the customer. If you are interested, simply email me privately at behmpiano at gmail.com and I will send more information. The first promo (bridle strap installation) is complete and ready to personalize for you. Everyone who responds will receive that promo at no charge. In addition, the first 6 to respond will receive 5 more promos (as soon as I have them completed) free of charge. If you would rather take a "wait and see" approach, watch for ads on Piano World, plus an ad near my article in the Journal (tentatively set to start in January - if the interest is there) and also from Schaff. These promos, I promise, will be priced at a very reasonable rate. (This would be something I that even I could have afforded when I was just starting out my business back in the 1970's.) Of course free is even better! For anyone who would like to bring more variety to their work day, or who would just like to drum up more work period, I think these promos will really do the trick. So, if you would like to receive a free-of-charge promo about installing bridle straps (and potentially 5 more free promos), please e-mail me the following information: (I'm included my own for clarity sake.) 1. Name (Chuck Behm) 2. Business name (Chuck's Piano Service) 3. Business (or home) street address (410 Monona Street) 4. City, State, zip (Boone, IA 50036) 5. Phone number/numbers (515-432-1190 [business] (515-212-9220 [cell]) 6. email address (behmpiano at gmail.com) 7. website address (www.IwishIhadone.com <http://www.iwishihadone.com/> < http://www.iwishihadone.com/> ) 6. Shop located at (410 Monona Street) 7. Optional - Price you charge for installing a set of bridle straps (If you have differing pricing depending on if the straps are cork, spring clip, or original braid, please specify) If you don't wish to specify price, just omit and I'll leave it blank on the promo. If interested at all, consider taking a look at this. If the interest is there, I intend to spend a great deal of my time putting together a truly comprehensive set of promotional material. Enough so that whatever the job at hand, you would have a promo to let the customer look over. Have a really great day, all. I'm off with my wife to watch some college football (Ia. State vs. Nebraska). I hope it's not a one-sided shellacking! Chuck Behm -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech.php/attachments/20101106/c35845b5/attachment.htm>
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