[pianotech] pros and cons of discounts

Terry Farrell mfarrel2 at tampabay.rr.com
Thu Mar 25 22:15:38 MDT 2010


Wim, I agree with you on every point - exept - working on rat infested  
spinets in a stinky house!!!!!!  I told (emailed) the lady that I  
declined to work on her piano.....  :-)

Terry Farrell

  On Mar 25, 2010, at 10:04 PM, tnrwim at aol.com wrote:

> Several of us on this list have pined our opinions on discounting  
> our services. There are some who flat out refuse to offer any kind  
> of discount, no matter what, while there are others who regularly  
> offer a discount, to both individuals and non-profits, like  
> churches. What we need to take into consideration when we offer a  
> discount is how it effects our business. If you have all the  
> business you can handle, and are regularly booked several weeks in  
> advance, then you are in a position to stick to your regular service  
> fee and work on only those pianos you deem worthy of your talent.  I  
> envy all of you who can do that, because there used to be time when  
> I was in that position. But, unfortunately, such is not longer the  
> case.
>
> With the current economic condition in our country the way it is,  
> one we have not encountered in over 70 years, "tough times call for  
> tough measures". It used to be that servicing 20 or more customers  
> in a week was the norm. But often times I end the week with no more  
> than 12 - 15 appointments. And those were hard to come by, in that I  
> did have to offer a discount. The discount was offered, or promoted,  
> not so much to get my customers to use me instead of a competitor,  
> but just to get the customer to have her piano tuned. There are many  
> people who are now making tough decisions on how to spend their  
> money. They don't have the discretionary income to spend going out  
> to dinner or buying a new flat screen TV. So when they call to get  
> their piano tuned, and the fee is more than they think it should be,  
> they will opt to delay getting that done. They will, instead, use  
> that money to take a trip, or fix the house.
>
> Discounts are becoming a way of life in our country. Everything is  
> "on sale", and that includes getting pianos tuned. There is nothing  
> wrong with offering the discount. It might be the only way to stay  
> in business. And this includes offering discounts to teachers who  
> promise to recommend you to their students, and working on rat  
> infested spinets in a stinky house. There is nothing wrong with  
> doing what needs to be done to make a buck, while maintaining your  
> self respect and dignity.
>
> Wim

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