[pianotech] "premium" vs. price

Terry Farrell mfarrel2 at tampabay.rr.com
Thu Mar 11 05:15:09 MST 2010


I tell them the truth. I give them the full spectrum - what is most  
common and what the extremes are. In central Florida we do not have  
seasonal pitch changes, so most piano owners who wish to keep a piano  
in tune are happy with a once-yearly tuning. So when I am asked that  
question, I'll say something like the following:

"80 or 90% of the people I tune for on a regular basis, have me tune  
their piano once per year. Most really need a tuning by then - but I  
do have a few that are in surprisingly good tune after a year - I  
think these owners play very gently and provide the piano a very  
stable climactic environment. A few prefer to tune twice per year and  
I do have some piano teachers and professional musicians who tune more  
often than that. At the far ends of the spectrum I have a couple piano  
teachers who have their pianos tuned about once every five years  
(stated with a really contorted face) - and at the other end of the  
spectrum we have the new $100K concert grand (I do usually mention a  
prominent manufacturer they will recognize) at the local concert hall  
where the symphony plays which is tuned every evening before every  
performance - and sometimes even touched up during intermission - so  
what's wrong with that piano? Well, nothing - pianos, like guitars and  
violins will tend to slowly drift out of tune. And yes, one or a few  
strings can drift a little bit within a day. Pianos are generally more  
stable than a guitar because of their very stiff cast iron plate. But  
what do you do with a violin or guitar every time you pick it up - you  
tune it! Basically it comes down to a benefit/cost balance - there  
will come a time when your ear says 'this piano needs a tuning', but  
your wallet says 'sounds fine to me' - sometime after that the ear  
will drown out the wallet and you call to set up an appointment. But  
like I say, a once yearly tuning works for most folks. If you are  
sensitive to hearing a piano going out of tune, and your wallet  
cooperates, then have it tuned more often, by all means. I tune my  
piano at home about once every two months - it's driving me crazy by  
then, but I do have an ear that is more sensitive to the tuning than  
most - and I also don't get any feedback from my wallet."

Something pretty close to that is what I tell them. I think it is  
honest and covers the full spectrum.

Terry Farrell

On Mar 10, 2010, at 11:30 PM, Matthew Todd wrote:

> Ed,
>
> Speaking of telling the truth, I am curious as to what you tell your  
> customers that ask you how long the piano will stay in tune.  Do you  
> tell them in six months, or, "the moment I drive away"? ;-).
>
> TODD PIANO WORKS
> Matthew Todd, Piano Technician
> (979) 248-9578
> http://www.toddpianoworks.com
>
>
> --- On Thu, 3/11/10, Ed Foote <a440a at aol.com> wrote:
>
> From: Ed Foote <a440a at aol.com>
> Subject: Re: [pianotech] "premium" vs. price
> To: pianotech at ptg.org
> Date: Thursday, March 11, 2010, 3:22 AM
>
> Paul asks:
>
> >>What term do others use to distinguish a fine tuning from a pitch  
> correction??  I always wonder if I'm getting my point across by  
> saying "basic" or "fine" or "regular", then immediately continuing  
> into the "if it's been a long time" spiel.
>
>
> I tell the customer before I check the pitch, that if it is  
> extremely flat, , that if it is too far from "in tune", I will have  
> to make up for the years , and it will have to be tuned twice.    
> This shocks many of them, but then I continue on and tell them that  
> the first tuning costs far less than the second. This seems to let  
> them relax enough to say "Go on and do it right".
>       It is amazing what people are comfortable with if they feel  
> like they are getting a bargain, even if it costs them more than  
> they were hoping.  It is also amazing how much more people will  
> trust a tech that is telling the truth.  Truth has its own "sound"  
> and those techs that are always truthful have, for some strange  
> reason, something in the voice that customers instinctively  
> recognize as trustworthy.  This is important, since the first thing  
> we have to sell to the customer is ourselves.  If we can  
> successfully do that, they will buy all the piano maintenance that  
> they can afford.
> Regards,
> Ed Foote RPT

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