I don't have that issue in front of me but i have the May Issue and this is what I see: I'm not sure what the colors are - they both look black and white to me but then again i'm color-blind. However, the Randy Potter ad is definitely a *smaller* font then the Editorial Perspective. It may be slightly bolder, making it easier to see. On Thu, Aug 12, 2010 at 10:28 PM, Wally Scherer <afinetune at yahoo.com> wrote: > My wife and I got home from a meeting tonight at 9:20 PM. She wanted to > watch her favorite TV program, so I, seeing my Piano Technicians Journal > sitting unopened on the coffee table, decided to take a few minutes to catch > up on the latest PT news and information. I eagerly ripped open the wrapper > and opened it to the first, then the second page. On seeing Ed Sutton's > "Editorial Perspective" I became immediately discouraged. I turned up the > lamp one step brighter, but it was no use. > > I first started to notice a few years ago that I was not reading the > Journal as much as I did in the late 1990's after I had first joined the > PTG. I reasoned that perhaps I had learned so much in the first few years > that the reading was not as interesting any more. But whenever I did take > the time to sit down and read through an issue, I found it extremely > interesting and useful. > > Or maybe it was that I was so busy with work and life in general that I > just didn't have the time to read the Journal. But I had time to watch TV > shows, so that was not the reason. > > Then one day I picked up a journal from another field of endeavor and found > out that it was easier to read than the PT Journal. Why? As I examined the > latest Journal I began to notice that since mid 2000, the type had changed. > Before, the print was a dark black ink against a white paper. Now, the > Journal was using varying shades of gray, making the print harder to read. I > went to the public library and picked up journals from several professions. > In each case the print was a dark black against a white paper. None of them > used shades of gray! > > WHY DO THEY FORCE ME TO STRUGGLE TO READ THEIR INTERESTING ARTICLES? > > This is now the tenth year since the Journal articles and other useful > information has been printed with shades of gray ink, rather than black ink. > Just look at Ed Sutton's article on page 2 of the August 2010 issue and > compare it to the Randy Potter advertisement on page 3. Which is easier to > read? > > Flip through the Journal and look at just about ANY advertisement - page 7, > page 9, page 35, and page 38. Now compare the readability of the ads with > the text of articles. Why is it that the ads are easier to read. Is it only > the advertisers who want their printed material to be read with ease? Why > can't the articles be easy to read also? > > I discussed this briefly with a former Journal editor and a PTG President > last year at a convention. Their answers were a bit vague and unsatisfying. > > It can't be that I am the only person out of over 3000 members who would > benefit from a return to black print! Why can't someone do a survey among > those who still have copies of the Journal dating from before July 2000 and > ask them if the Journal articles of today are easier, the same, or harder to > read? > > Perhaps my near age 65 vision is part of the problem. Yes, I realize that I > now have to use my glasses ALL the time to read. But that's no excuse for > making it hard on me and many other PTG members in my age group. Actually, I > still have relatively good vision. > > I'm all for innovation and use of modern graphic design ideas, but not at > the expense of readability! > > Wally Scherer > ------------------- > A FINE TUNE - Piano Tuning & Repairs > Wallace T. Scherer, piano technician, music educator > 5020 Canal Drive, Lake Worth, Florida, 33463-8014 > Telephone: 561-432-4121 > Web page: http://aftune.angelfire.com > Facebook: > http://www.facebook.com/pages/A-FINE-TUNE-PIANO-TUNING-REPAIRS/129845010366185 > ------------------------------------------------ > FREE TICKETS: http://aftune.angelfire.com/freetics.html > > > > -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech.php/attachments/20100813/d54328a5/attachment.htm>
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