Often times, people that are contacted via phone calling or post cards, don't call back for 2-4 months. Bear that in mind as well. Personally, I rarely use post cards as phone calling using the right person to do the job produces a better response for me and is equaly as important as the using the right person for rebuilding your piano if you want the best response and best outcome overall. From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf Of Ryan Sowers Sent: Friday, March 20, 2009 9:08 PM To: pianotech at ptg.org Subject: Re: [pianotech] Tuning in a down economy Postage on 250 cards is around 60 bucks if you generated 5 responses you probably generated around $500 worth of work - That's NOT lousy, its not bad. You have to keep expectations realistic with this kind of marketing. Professional sales people know this well don't see it is 245 negatives but focus on the 5 positives. Think of what those telemarketers have to put up with. But the reason companies keep using this method is that it actually can work! I also am a believer in making sure you're business stays in the public consciousness. Even though you only received 5 appointments you also injected the idea of piano servicing into the public mind. Keep it up! It will eventually pay off more than you realize. On Fri, Mar 20, 2009 at 12:17 PM, Daniel Carlton <carltonpiano at sbcglobal.net> wrote: sent out about 250 postcards last summer, received maybe 5 responses. LOUSY! Daniel Carlton This message was NOT sent from my iPhone, because I don't have one -- Ryan Sowers, RPT Puget Sound Chapter Olympia, WA www.pianova.net -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech_ptg.org/attachments/20090321/9ad4f54d/attachment.html>
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