There can be a sure return on investment if the customer drops the pen into the action... On Tue, Jul 21, 2009 at 8:07 AM, Tom Sivak<tvaktvak at sbcglobal.net> wrote: > I've given out pens for ten years. I leave the pen on the piano when I > leave. Over the ten years, I've had about two dozen people say, "I'm glad > you left that pen. We lost your number, but then, remembered the pen." > Two dozen in ten years is not a lot, but there are doubtless others who also > used the pen to retrieve my number who said nothing. And I would hope there > are others who appreciated the gift of a pen but said nothing. > I don't know if it really helps my repeat business, but it costs 39 cents > per pen. So, if it helps one out of every 270 customers remember my > name/number and call me back, I'm even. > On the negative side, I've had people run after me as I get in my car, > yelling, "You forgot your pen on the piano!" And I say, "It's YOUR pen!" > To which they reply, "No, it's not! It's got your name on it!" > If only my name was Steinway! > Tom Sivak > Chicago > --- On Tue, 7/21/09, wimblees at aol.com <wimblees at aol.com> wrote: > > From: wimblees at aol.com <wimblees at aol.com> > Subject: [pianotech] promo pens > To: Pianotech at PTG.org > Date: Tuesday, July 21, 2009, 3:37 AM > > At the convention, Jerry Groot gave me a pen with his name, etc. on it. > (Thanks Jerry, nice looking pen). Randy Potter gives them out, too. > > I, as I am sure others, have been approached many times by pen salesmen who > want you to buy them for customers. I've always resisted. (One guy told me > he "accidentally" printed 1000 pens with my name on it, and he would have to > throw them out if I didn't buy them. When I told him he misspelled my name, > he didn't hesitate one second and said he could change it, at no extra > charge). > > For those of you who give them out, what is your return of investment? Do > you actually get calls from people who saw your name on the pen? Or do you > just do it for good will, like buying an add in the high school chorus > concert program. > > Wim > ________________________________ > A Good Credit Score is 700 or Above. See yours in just 2 easy steps! -- Regards, Jeff Deutschle Please address replies to the List. Do not E-mail me privately. Thank You.
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