Best approach for acquiring new business.

[wimblees at aol.com]

Julia

These are?some interesting statistics. On the schools and churches, about how many did you contact, and did you do it more than once?


Willem (Wim) Blees, RPT
Piano Tuner/Technician
Mililani, Oahu, HI
808-349-2943
Author of: 
The Business of Piano Tuning
available from Potter Press
www.pianotuning.com


-----Original Message-----
From: KeyKat88 at aol.com
To: pianotech at ptg.org
Sent: Tue, 21 Oct 2008 5:34 pm
Subject: Re: Best approach for acquiring new business.



Greetings,

?

??????? Just out of tuning school, In my first 2 years of business, I painstakenly?notated where every tuning came from...then calculated that I got;

?

19% from dropping off cards at music stores

38% from making phone calls to churches and schools, either leaving a breif message on the?machine or if I got an answer, asking if they would like a copy of my resume and a bus.?card and then sending them.

13% by passing out cards at local small flea markets and "arts and antique" fairs.

3% from leaving cards at?2 local community schools of music

6% from senior tuners ?(who didn't want to tune those spinets which they were referring)

13% from yellow page ad (a lot of bargian hunters)

3% from a piano teacher I was aquainted with

3% from sending small pack of cards to 3 local moving companies

2% from local?shoppers'/merchants' paper

?

Doing tuning for about 6 years now. Mostly referrals,?and repeat business, some?yellow page ad. I must admit that I got lazy with the phone calls and dropping off the business cards. I probably could have more business.?

?

Hope this helps,

Julia

?

?


In a message dated 10/20/2008 10:53:39 A.M. Eastern Standard Time, shawnbrock at fuse.net writes:


I'm hoping some of you will way in on what you think the best method?for soliciting new business is based on your personal experience.? I am considering a few options for getting new church customers.? 1: Sending out postcards to most or all of the churches in my area.? 2: Good old fashion cold calls.? I have not tried the cold calls method for a few years, but I recall that it didn't work vary well for me previously.? On the other hand I don't want to waste money on sending out maybe 1000 postcards to get one tuning on a old Baldwin 243.? Why we all know nothing is a sure bet when trying to get new business we know some things work better than others.? So what do you think the best and most profitable approach has been for you?? I appreciate your input as always.? 

?

Regards,

Shawn Brock, RPT

513-316-0563

www.shawnbrock.com






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