Competitive Rates: Ad Footprint

[Garret Traylor]

As an addition, I have learned the hard way; keep it simple for yellow page
advertising.  Nothing fancy, no paying for web clicks.  We only use the
official phone books for our market.  I have found the internet is playing a
stronger role in getting us customers.  Google has very good help in this
regard http://www.google.com/support/webmasters/?hl=en.  Oh yea, don't
forget to keep your listing on ptg.org up to date.

Kindest Regards,

Garret 

---

Garret Traylor - President

High Point Piano & Music Inc.

88-PIANO (336) 887-4266

 

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of Willem Blees
Sent: Wednesday, June 11, 2008 4:18 AM
To: pianotech at ptg.org
Subject: Re: Competitive Rates

 

 

In a message dated 6/5/2008 9:55:55 A.M. Eastern Standard Time,
toddpianoworks at att.net writes:

Can you guesstimate the customers you have gained based on your yp add?  I
am talking about good clients, not price shoppers.

 

Thanks,

Matthew

Matthew

YP ads should not be used to gain new members, as much as to keep "old"
ones. Although you will get some new customers from the YP, especially those
who move from other parts of the country and are looking for an RPT,
(although many are now using the PTG web site), you should keep your name in
the YP so that your "old" customers can find you. They may have lost your
reminder card, or for some reason are not on your reminder list, so they
should be able to look in the YP to find you. Also, about 25% of your
customers move every year, so they might not get your reminder notices, or
you will get a phone number that has been disconnected, (if you call your
customers). You don't necessarily need half inch column, but you should at
least have your name in there. 

Willem Blees



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