Cold call letter

[Willem Blees]

Duaine

If these cold call letters are being sent to customer who you know own a piano, perhaps something along these lines will be of help. I'm sending these out to about 1200 people who bought a piano from a piano store I work for. The only problem is, about one third of these customers bought an electronic instrument, but the store owner didn't separate those from the acoustical pianos. 


Dear Piano Owner:



Congratulations on your recently purchased piano. Since it was delivered, your piano should have been tuned at least once. But did you know that piano manufacturers recommend pianos be tuned twice a year? For more information about why and how often a piano should be serviced, please read the enclosed brochure.



Please allow me to introduce myself. Before coming to Hawaii in August, 2007, I spent 6 years as the head piano technician at the University of Alabama, and 24 years in St. Louis, MO, as a self-employed piano tuner/technician with a piano retail store and rebuilding shop. 



My knowledge of pianos comes from being a second generation piano technician, and a Registered Piano Technician (RPT) member of the Piano Technicians Guild, (PTG). For the past 30 years I have attended over 55 seminars and technical institutes on subjects ranging from basic tuning and regulating to voicing and rebuilding. I have also taught at many of these seminars and institutes throughout the United States and Canada. 



Please visit my web site, www.willemblees.com, where you will find more information about pianos, how and why they go out of tune, and the various services I am able to provide. 



When you are ready to get your piano tuned, I would appreciate it very much if you would give me a call, and give me the opportunity to be your piano tuner. 

I hope this helps.



Willem (Wim) Blees, RPT
Piano Tuner/Technician
Honolulu, HI
Author of 
The Business of Piano Tuning
available from Potter Press
www.pianotuning.com


-----Original Message-----
From: tom <tomtuner at verizon.net>
To: 'Pianotech List' <pianotech at ptg.org>
Sent: Sat, 12 Jan 2008 7:22 pm
Subject: RE: Cold call letter






On Behalf Of Hechler Family
Sent: Saturday, January 12, 2008 10:47 PM
To: pianotech
Subject: RE: Cold call letter

Does anyone have an example of a cold call letter?

I'm compiling a list of new prospects for tuning and servicing and want
to send out a professional introductory letter.

Thank you in advance, Duaine

    
Duaine,
    Check with Microsoft Works.
    It has some great samples of introductory letters.
    
    Tom Driscoll



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