Valuing ourselves

[paul bruesch]

I have a "Referred By" entry on my New Customer form, so I always ask when
I'm signing up a new customer. Gets stored in the clients table in my
database.

Paul Bruesch (former database admin nerd)
Stillwater, MN

On Feb 17, 2008 6:41 PM, Steve Brooks <smbrooks at sprynet.com> wrote:

> Absolutely Scott,
>
> My observations on the type of company that benefits from Yellow Pages
> advertising isn't a blind opinion, it comes from testing and
> observation. It comes from working with a couple of hundred companies
> who do test their advertising and track their sales leads. Of course it
> was free advice to the list and I expect it to be valued that way.
>
> You can keep a pad of paper by the phone and that's a great idea. But,
> that's going to take a long time, isn't it? How many prospect calls do
> you get per week? Meanwhile you are paying for advertising for a full
> year at a crack. If you want to know much faster, perhaps before you
> write a big check, call a bunch of your customers and ask them how they
> found you and analyze the results. You will learn a lot from your
> customers and probably pick up some piano business in the process.  Just
> tell them you are doing a little survey and would like to ask them a
> question. Not very intimidating ... and you'll have your answer in a few
> days.
>
> Rooting for you,
> Steve
>
> That's the idea Julia,
> At a business course that i attended, the message that was repeated
> every week was "test and measure" your advertising. No matter what
> anyone else says, to find out what works for your business, you need
> facts. Someone on this list may say phooey to Yellow Pages or whatever,
> but maybe it's good for you, where you're at, at this moment. It's
> something else to remember, but if you can ask each caller why they rang
> you or where they found your number, then you'll know whether
> advertising or referrals are getting you business.
>
> Not greeeying (yet),
> Scott Jackson
>
>
>  ------------------------------------------------------------------------
>    From: KeyKat88 at aol.com
>
>    Greeeying
>
>    I think I am going to keep a survey pad by the phone on exactly how
>    many customers ask what and when. I need to make more.
>
>    Julia
>    Reading, PA
>
> --
> "The masses have never thirsted after truth.  Whoever can supply them with
> illusions is easily their master; whoever attempts to destroy their
> illusions is always their victim."  Gustave Le Bon from his 1896 book "The
> Crowd"
>
>
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