Valuing ourselves Do customers want the most expensive tech?

[mccleskey112 at bellsouth.net]

I attended a local seminar sponsored by the local newspaper a number of years ago. The seminar was called TOMA. Top of mind awareness. If someone looks in the yellow pages and your name jumps out as one they have heard of then you may have achieved top of mind awareness. It cost to become the most recognized tuner in the area. That is who you want to be. Learn how and where to advertise and spend you money and time doing it and do the best work that you can. And eventually you will have TOMA. Unless you move every 5 or 6 years. 

Been grey ---- a long time.
Gerald McC
  ----- Original Message ----- 
  From: Scott Jackson 
  To: Pianotech List 
  Sent: Sunday, February 17, 2008 5:21 PM
  Subject: RE: Valuing ourselves Do customers want the most expensive tech?


  That's the idea Julia,
  At a business course that i attended, the message that was repeated every week was "test and measure" your advertising. No matter what anyone else says, to find out what works for your business, you need facts. Someone on this list may say phooey to Yellow Pages or whatever, but maybe it's good for you, where you're at, at this moment. It's something else to remember, but if you can ask each caller why they rang you or where they found your number, then you'll know whether advertising or referrals are getting you business.

  Not greeeying (yet),
  Scott Jackson




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    From: KeyKat88 at aol.com


    Greeeying

    I think I am going to keep a survey pad by the phone on exactly how many customers ask what and when. I need to make more.  

    Julia
    Reading, PA


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