Currior innovations - (was cracked plate)

Rob & Helen Goodale rrg at unlv.nevada.edu
Sat Oct 6 11:55:28 MDT 2007


This talk of  "laminated plates" in Curriors, (apparently called a 
"Strataphonic String Panel"), brings up the memory of another Currior 
original.  Currior was among the great kings of useless marketing tactics 
and had come up with a doozey in their later years.  Some may recall their 
"Currior Coat".  This was a type of lacquer they "invented" that was 
supposed to be virtually indestructible, (ya, like Currior made it's own 
lacquer).  The amusing part about it was the dealer brochures which showed a 
Currior piano set on fire next to some lady presenting it like a prize on 
"The Price Is Right".  The lacquer was presented as being so durable that 
somehow it was fire-proof!  If someone marketed a piano that way today I 
wonder how many law suits there would be because of people trying to test 
that and burning their house down!

Rob Goodale, RPT
Las Vegas, NV




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