[PHISHING]: Re: another slightly off-topic question

[Annie Grieshop]

Wowie-zowie, Paul, the NetPost Mailing feature on the USPS site looks GREAT!
And the prices are undoubtedly comparable to what I'd pay making them
myself, if you figure wear'n'tear on hard-/soft-/wetware, not to mention all
the energy expended cussing when the printer jams up........ <g>  Thanks for
pointing this out!

For a nice blue moon shot, check out http://tinyurl.com/3brbom.  The
spaceweather.com site usually includes cool stuff (except the solar photos,
which are definitely HOT).

Annie Grieshop

 -----Original Message-----
From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org]On Behalf
Of paul bruesch
Sent: Friday, June 01, 2007 2:06 PM
To: Pianotech List
Subject: [PHISHING]: Re: another slightly off-topic question




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  I meant to jump in on this yesterday but got sidetracked by the blue
moon...

  The USPS website has a feature which allows you to send postcards (and
other?) mailings. I haven't used it, and it's been a while since I've looked
at it... but as I recollect you can upload a design and a mailing list. The
cards are printed by USPS and delivered to your recipients, and the total
cost is less than just postage for a DIY job. (Obviously this is a U.S.-only
solution.)

  I plan to take another more serious look at this now with the great
marketing ideas from this thread. About eight months ago I bought a business
from a retiring tech. This resulted in a huge client list, but (way too)
many have not been real active clients for the past few years... I know I
don't have much in the way of "competition," so I'm thinking either they
don't play at all any more or else I'll be able to soak 'em all for pitch
corrections!!  (tongue-in-cheek, tongue-in-cheek, tongue-in-cheek!)
Actually, now I'm thinking a good marketing ploy might be to offer to waive
the PC fee if they schedule during the slow summer months.

  I particularly like Bruce's newsletter idea... maybe a single "FAQ" on a
postcard...

  Thanks all...
  Paul Bruesch
  Stillwater, MN



  On 6/1/07, Rob Mitchell <rob_mitchell at pacbell.net> wrote:
    Dean,



    I'm wondering if you have ever cost-compared printing your own cards
versus having them professionally made? I ordered 250 standard postcards
(color photo on one side, B&W on the other) for $70, but of course then I
had to print out address labels. The laser printer is very nice since you
get each card personalized for your customers (I think there's even software
that will let you print the postage).



    Rob




    Mitchell Piano Service


    www.mitchellpianoservice.com
    (415) 994-1030



    -----Original Message-----

    From: Dean May [

    mailto:deanmay at pianorebuilders.com ]
    Sent: Thursday, May 31, 2007 11:09 AM

    To: 'Pianotech List'

    Subject: RE: another slightly off-topic question

    >I enjoy doing the marketing stuff, but I want to make sure I get the

    >most bang for my buck!

    >

    >Annie

    Direct mail postcards I believe give you the most bang for your buck.
You can put 4 on a regular 8.5x11 for the postcard rate. I do 2 on 8.5x11
giving me an 8.5x5.5 postcard which requires a first class stamp. I find
better results with the bigger piece. I used to use 110 lb card stock, but
now I use premium HP paper, 32 lb. It is really nice and much easier on the
printer.

    I invested in a nice color laser printer that also duplexes (prints both
sides). I mail merge the name and address, as well the date the piano was
last tuned. Print your page, cut in half, add stamp and mail.

    Keep working your database of customers. Mine will get 2-4 mailings per
year. I also acquired a database of 1100 churches in a 50 mile radius that I
am planning on hitting.

    Dean

    Dean May cell 812.239.3359

    PianoRebuilders.com 812.235.5272

    Terre Haute IN 47802














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