prospecting for customers from an old pro

pianotune05@comcast.net pianotune05@comcast.net
Fri, 27 Jan 2006 13:24:11 +0000


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Hi Terry,
Back in the Philly area where I grew up and miss dearly of course, we had something called, "welcome wagon "  or something to like that.  As for YP ads, I guess it depends on the area who gets more calls and who doesn't, is how it ads up.  
Marshall
ps. I wonder if a dentist could give me good word of mouth advertising. ;) or will I have to pull teeth to get him to use me again. :)?

-------------- Original message -------------- 
From: "Farrell" <mfarrel2@tampabay.rr.com> 

> Some excellent points Ron. A couple I've never thought of (although that's 
> not saying much). 
> 
> Another couple things that can work: Get hold of a list of members for the 
> local music teachers association - cold call them. Also, if there is a 
> "Welcome Newcomers" service in your area, retain their services - I have 
> found them to be very low priced, and I get a print-out of everyone they run 
> across that has a piano - and being that they just moved into the area, they 
> don't have a regular piano tuner yet. 
> 
> Terry Farrell 
> 
> ----- Original Message ----- 
> 
> > OK Marshall and list 
> > 
> > Now you are in my ball park from another life. 
> > 
> > Over my past many years I've done a number of things and 2nd only to being 
> > one of the last students of Braid White one of my biggest assets in this 
> > business has been sales and prospecting skills learned in several sales 
> > positions. The best being the Life Insurance Industry and a lot of 
> > training from a fellow every good salesman knows by the name of Dale 
> > Carnagie. This training has helped me in building two very good and 
> > successful piano service businesses. One in Columbus, OH and now again in 
> > Vero Beach,FL and continues to help me everyday in this business. 
> > 
> > First of all the best sourse of business be it piano tuning or selling 
> > cookies is that of a third party influence. Otherwise known as a referral. 
> > Marshall you should never leave anyone's home without the name of several 
> > of your customers friends that own pianos. "Mrs. Jones, I am just 
> > beginning my piano tuning business and I need your help, Can you give me 
> > the names of a couple of people you know that own pianos and may need them 
> > tuned" Once you get them it is simple to call or send a card to the 
> > referral and say "I tuned your friend Joe's piano and he suggested I 
> > contact you" 
> > When you get good enough to take care of Piano Teachers, ASK FOR a 
> > referral to their students and give them a bunch of cards. IF YOU DON'T 
> > ASK-YOU PROBABLY WON'T RECEIVE 
> > 
> > Second nothing takes the place of a cold call. As you are driving down 
> > the street and pass a church or private school, Walk in the door with your 
> > card in hand. Ask for who ever is in charge of the music department or 
> > pianos tell them what you do and ASK FOR THEIR BUSINESS. I guarantee you 
> > that no other technician has done that. 
> > 
> > Third make up a simple post card with your advertisement on it and mail it 
> > to all the churches, nightclubs schools, etc. 
> > 
> > Fourth Take care of your customer like they are GOLD because they are. 
> > 
> > If you do these things, you will be further business wise in 1 year than 
> > most will be in 5. 
> > That is one reason that 20% of the salesforce sells 80% of the 
> > merchandise. 
> > 
> > Fifth: Get Dale Carnagie's book "How to win friends and influence people 
> > and practice what it says. 
> > 
> > Sixth: Do what my kindergarten Sunday School Teacher taught me to do with 
> > my first Bible lesson: 
> > "Do unto others as you would have them do unto you" If you are 
> > running late for an 
> > appointment, call them etc. etc. etc. 
> > 
> > Good Luck Marshall 
> > 
> > Ron May, RPT 
> > Vero Beach 
> >> 
> >> From: "pianotune05" 
> >> Date: 2006/01/26 Thu PM 10:24:57 EST 
> >> To: "Cy Shuster" , "Pianotech List" 
> >> 
> >> Subject: Re: prospecting for customers 
> >> 
> >> Cy, 
> >> Thanks. Do I need to be a member to access it? My membership app. is in 
> >> progress everyone. I"m excited. 
> >> Marshall 
> >> ----- Original Message ----- 
> >> From: "Cy Shuster" 
> >> To: "Pianotech List" 
> >> Sent: Thursday, January 26, 2006 9:51 PM 
> >> Subject: Re: prospecting for customers 
> >> 
> >> 
> >> > Marshall, 
> >> > 
> >> > The PTG has a "Business Resource Manual" that answers many of your 
> >> > questions: 
> >> > https://www.ptg.org/store/product_info.php?cPath=26&products_id=74 
> >> > 
> >> > --Cy-- 
> >> > 
> >> > 
> >> > 
> >> > _______________________________________________ 
> >> > Pianotech list info: https://www.moypiano.com/resources/#archives 
> >> 
> >> _______________________________________________ 
> >> Pianotech list info: https://www.moypiano.com/resources/#archives 
> >> 
> > 
> > _______________________________________________ 
> > Pianotech list info: https://www.moypiano.com/resources/#archives 
> > 
> 
> 
> _______________________________________________ 
> Pianotech list info: https://www.moypiano.com/resources/#archives 
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