small vs large grands

Stephen Birkett sbirkett@real.uwaterloo.ca
Thu, 29 Sep 2005 22:10:31 -0400


Why do consumers buy a small grand instead of a large grand?

Two obvious reasons:

	1. cheaper
	2. more suited to domestic conditions because
		(a) smaller footprint and/or
		(b) not as loud

but it's not clear which of these is the driver, and whether 
different reasons apply to different classes of consumer.

I'll pose a hypothetical question and short circuit reason #1: 
suppose all grands of a particular famous make sold for the same 
amount. Would you expect reason #2 to still drive consumers to the 
smaller grands, and if so is it (a) and (b) that kicks in? or would 
you expect most consumers to go for the big grands and somehow make 
them work in their domestic circumstances?

Stephen
-- 
Dr Stephen Birkett
Piano Design Lab
Department of Systems Design Engineering
University of Waterloo, Waterloo ON Canada N2L 3G1
tel: 519-888-4567 Ext. 3792
Lab room E3-3160 Ext. 7115
mailto: sbirkett[at]real.uwaterloo.ca
http://real.uwaterloo.ca/~sbirkett

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