Now what?

Kent Swafford kswafford@earthlink.net
Thu, 9 Sep 2004 17:09:23 -0500


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Watchdog quashes piano buyout

The Fair Trade Commission stopped a major domestic piano maker from 
buying out its rival yesterday.
  Samick Musical Instrument Co., a domestic piano manufacturing company, 
has been in the process of taking over its rival and market leader, 
Young Chang Piano Co., for the past six months. It was told to sell off 
the 48.6 percent share it bought from Young Chang within a year.
  The watchdog said if Samick takes over Young Chang, competition would 
disappear, and the market would be monopolized.
  The commission said that if Samick, which has 33 percent of the 
domestic market, takes over Young Chang, which has a 59 percent market 
share, its share would be 92 percent. The high percentage would 
eventually hurt consumers with high prices, said an official from the 
commission. Young Chang could survive without Samick, since its high 
potential market value could attract many other domestic companies, he 
added.
  Samick, however, plans to file a suit against the commission and take 
other legal measures regarding the decision. The company views the 
commission's order as typical bureaucratic red tape, which ignores the 
commercial reality of the domestic piano industry. Taking over 
companies on the verge of bankruptcy is a way to restructure 
industries, but the watchdog made an unreasonable decision based purely 
on market share figures, said an industry source.
  Kim Jong-seop, president of Samick, said that the commission did not 
seem to know the reality of current domestic business conditions.
  "If another company takes over Young Chang, the possible growth would 
not be as dramatic," he said.
  A legal expert said that the domestic piano market is fully open and 
sales are decreasing, making it impossible for prices to go up. "The 
Fair Trade Commission seems to have overly exaggerated the negative 
effect of monopolies and oligopolies."
  The idea of an acquisition was actually suggested by Young Chang in 
March. Young Chang graduated from a debt workout program in June 2002, 
but its debt increased by 600 percent last year because it claims it 
had to make excessive retirement payments while cutting its workforce. 
It has run in the red for three years.
  When its workers went on strike, management decided to sell the 
company, and notified three domestic companies, including Samick, of 
its intention.
  Currently, domestic piano makers are going through a deep slump.
  Young Chang's sales for the first half are only 60 percent of its 
sales a year ago. People are selling their pianos rather than buying 
new ones. Used pianos take up around 70 percent of the domestic piano 
market currently, worsening the condition for piano makers.
  The commission's decision has discouraged the domestic piano industry, 
which is already in difficulty, said an official of the industry.


http://tinyurl.com/4usk2
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