---------------------- multipart/alternative attachment Dave, You have some really good ideas here. I hope you take advantage of= =20 them. Hang in there, it gets better. I would only ad that I have employed a= =20 simple method that still, after 20 years, puts smiles on my customers=20 faces. It so simple too. When I get a call from a new customer I ask them=20 how they heard of me. When they mention an existing customers name that=20 existing customer automatically gets a thank you card. On that card they=20 are instructed to save it (the card) and use it for $50 off their next=20 service. For some it just makes them smile but for others it is a catalyst= =20 to make them go out and tell every one who will listen about me. Now it's=20 not likely that they would do that if they weren't satisfied with my work=20 so it's sort of a double plus. I really don't do much advertising at all in= =20 an area filled with techs. Naturally being around for 20 years has a bit to= =20 do with that but really, so does the above mentioned method. Give it a try.= =20 The only thing you have to lose is the $5 off their NEXT service. That also= =20 means that to cash in they have to have you out one more time at least,= right. Good Luck! Greg Newell At 09:21 AM 11/28/2004, you wrote: > Hi Dave: > I see some great ideas and answers to your question. Here's what=20 > worked for me: > I sent a letter of introduction to all the churches and schools in=20 > the area I wanted to cover, telling about my services, membership in PTG= =20 > and any introductory offers I wanted to mention. The same goes for=20 > music stores and piano teachers. You want to spend your time and money=20 > where it will do the most good. I took out small ads in local papers and= =20 > the free advertiser tabloids. They don't cost much and keep your name in= =20 > front of the public. Some techs report good results with magnetic signs= =20 > on their vehicle, I also had a small nicely lettered sign at the end of=20 > my driveway that was productive. > I agree with Dave about yellow pages, it works but mainly it keeps=20 > your name in everyone's home when needed. I got almost no play from the= =20 > web. Be sure to ask customers if you can check with them in 6 months or= =20 > a year to see how their piano is doing and does it need tuning. Also ask= =20 > each new customer how they found you, that will indicate where your work= =20 > is coming from. Word of mouth works best, but only after you've been=20 > around for awhile. If you are in an area with a lot of other=20 > technicians, you need to get creative and do things a little=20 > differently. Good Luck.... > Mike Kurta Greg Newell Greg's piano Fort=E9 mailto:gnewell@ameritech.net=20 ---------------------- multipart/alternative attachment An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/09/1a/85/38/attachment.htm ---------------------- multipart/alternative attachment--
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