This is a multi-part message in MIME format. ---------------------- multipart/alternative attachment "Will it sound like "a squadron of dive bombers,"...? Or will it begin = life with the enormous bass and sweet-singing treble....? Will it be = good enough for Steinway's concert division...?" No one can say. Not yet. Every Steinway is made the same way from the same materials by the same = workers. Yet every Steinway ends up being different from every other =97 = not in appearance, perhaps, but in ways that are not easily put into = words: colorations of sound, nuances of strength or delicacy, what some = pianists call personality. Some Steinways end up sounding small or = mellow, fine for chamber music. Some are so percussive a full-strength = orchestra cannot drown them out. On some, the keys move with little = effort. On others, the pianist's hands and arms get a workout. Why? No one at Steinway can really say. Perhaps it is the wood. No matter how carefully Steinway selects or = prepares each batch, some trees get more sunlight than others in the = forest, and some get more water.=20 Oh, oh, ROFL. Oh, my tummy hurts.=20 No one at Steinway can really say? Oh, come on! No engineers at = Steinway? No one at Steinway read any of Stanwood's articles on how to = measure key ratio or how to set a proper capstan line? No one at = Steinway that can measure with a ruler? No one at Steinway that has had = a college class in wood technology? No one can really say? They mean no one in the MARKETING DEPARTMENT is = WILLING to say! Keep the mystique alive! More sunlight, more water - = what a crock! Shroud it in mystery and keep the BS coming. You know, I never thought of it before. Make a product where some turn = out excellent and some are dogs - just making people cuss and yak (like = I am doing here) keeps your product on the tips of people's tongues. And = that's all it takes. Just like our politicians have taught us, tell the = people a lie enough times and they will come to believe it - just keep = repeating it over and over. This is amazing. I've gotta get back and = finish this wonderful adventure in marketing. Terry Farrell =20 ----- Original Message -----=20 From: "John Ross" <jrpiano@win.eastlink.ca> To: "Pianotech@Ptg.Org" <pianotech@ptg.org> Sent: Sunday, May 11, 2003 4:24 AM Subject: Steinway Article in NY Times > http://www.nytimes.com/2003/05/11/nyregion/11PIAN.html?th >=20 > John M. Ross > Windsor, Nova Scotia, Canada > jrpiano@win.eastlink.ca >=20 > _______________________________________________ > pianotech list info: https://www.moypiano.com/resources/#archives ---------------------- multipart/alternative attachment An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/76/fe/1e/8a/attachment.htm ---------------------- multipart/alternative attachment--
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