Spruce Strength/Weight

Ron Nossaman RNossaman@cox.net
Thu, 06 Feb 2003 07:39:22 -0600


>So I guess this bit of marketing is much like the creative accounting 
>practices on Wall Street these days? Just manipulate things until they 
>tell the story you desire?
>
>Terry Farrell

Or just let the marketing folks make any claims they think will look good 
on the brochure. That way, you can altogether eliminate the bother of 
accumulating data to creatively interpret. It's easier, and who's going to 
bother to look it up anyway? What I don't understand is why they think they 
need the flim-flam. They seem to me to be making a decent enough piano 
(from the few I've seen), to sell them on merit. Or is it that the consumer 
has finally abandoned all attempts at thinking for themselves in evaluating 
what they see, hear, and feel, and are now relying entirely on the 
marketing department's version of reality? Oh yea... sorry. I wasn't 
thinking. That already happened a long time ago, didn't it?

Ron N


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