This is a multi-part message in MIME format. ---------------------- multipart/alternative attachment At each appointment I ask the customer if they would like me to send = them a reminder notice for the next appointment. It gives an = opportunity to discuss the frequency of tunings and their particular = needs. Almost always they say yes. I always send cards a week or so = prior to the month in which they are due for service since I am usually = booked out 3-4 weeks. If I don't hear from them, I call prior to the = next month's cards being sent to "follow up on the reminder I sent". I = often pick up several that way from those who put the card on the shelf = and forgot about it or who just needed a little prodding. If they don't = want the piano tuned I ask if they would like me to send them another = reminder at one year or whenever (I generally send them out every six = months). That keeps me in touch with the customers. I prefer to send = cards first because I don't particularly like phone solicitations. It = gives them a chance to respond on their own time. If they don't, I = feel justified in calling to make sure they got the card because they = asked me to send it in the first place. =20 David Love ----- Original Message -----=20 From: David Ilvedson=20 To: pianotech@ptg.org=20 Sent: September 07, 2002 12:42 PM Subject: Re: New Question re: Potential Customers I like the idea and have some PTG postcards but I have yet to give it a try...what do you do with those that don't reply? =20 David I. ----- Original message ----------------------------------------> From: <Wimblees@AOL.COM> To: <pianotech@ptg.org> Received: Sat, 7 Sep 2002 15:17:37 EDT Subject: Re: New Question re: Potential Customers In a message dated 9/7/02 6:14:43 PM !!!First Boot!!!, = mathstar@salemnet.com writes:=20 I've noticed several references to sending out reminder cards, etc.=20 I have been calling people when it's time (or when I think it's = time) to=20 tune. Sometimes I get put off indefinitely or vaguely--they think = the piano=20 sounds fine or don't want to spend the $, I suppose.=20 This feels like I used to when I sold insurance and called to set=20 appointments ... I don't like the feeling BUT I just think there = would be=20 more procrastination and forgotten schedules if I leave it to the = customer=20 to call--also more pitch adjustments to deal with, etc.=20 Your thoughts?=20 We've talked about this a couple of times in the past. But it never = hurts to talk about it, especially since we have a lot more newbies on = the list.=20 The need for piano tuning is like the need to get your teeth cleaned. = 6 moths or a year goes by in a hurry. And just like your teeth, it is = difficult to realize something has gone awry, since it happens so = gradually. That is why a gentle reminder is n But, as Alan said, customers don't always respond to a cold call. Most = of the time customers hang up without really listening to who you are, = or what your are trying to "sell" them, because to them, you're just = another phone solicitor.=20 That is why I send out reminder post cards. There are some available = from the home office, or you can make your own. The reminder card is a = non invasive way to let your customers know that it has been 6 months, = or a year, since you were there, and tha It is also a time saver for you. I used to call my customers. I even = sent them a post card telling them I was going to call them. Then one = year, over a six month period of time, one month I sent out a post card = telling the customer I would call them,=20 That was about 20 years ago, and I have never called a customer to ask = them to get the piano tuned. They always call me, and I'm saving about 3 = - 4 hours a week to do other things. The other advantage to the post = card is that it will get put on the re For the little amount of money the post card cost, they are a great = way to build up your clientele.=20 Wim=20 ---------------------- multipart/alternative attachment An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/60/06/13/67/attachment.htm ---------------------- multipart/alternative attachment--
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